Marketing Analyst

Our client, a growing technology company, is looking for a sharp, data-driven marketer who thrives at the intersection of analytics and storytelling. About the Role You will own the full content lifecycle—from keyword research to published post—while simultaneously keeping a pulse on campaign performance and communicating results to leadership. Responsibilities Lead and manage the company's presence across digital and social channels through consistent, high-quality content publishing. Produce content spanning technical deep dives and broader market commentary—ranging from blog posts and case studies to landing pages. Join weekly strategy sessions with senior leadership and the SEO team to align on priorities, themes, and posting cadence. Build and maintain performance dashboards tracking acquisition metrics, conversion rates, ROI, and customer lifetime value. Run A/B and multivariate tests across campaigns, funnels, and landing pages—and turn results into action. Synthesize campaign data across paid, organic, email, and web into clear recommendations for leadership. Monitor the competitive landscape, customer behavior trends, and market movements to inform content and campaign strategy. Own keyword strategy and search intent alignment across all content assets. Manage an editorial calendar that maps to growth initiatives and campaign themes. Audit and refresh existing content for improved SEO performance and ranking. Collaborate cross-functionally with product, sales, and operations to sharpen messaging and positioning. Support go-to-market efforts with data-backed content strategy and execution. Qualifications Experience in digital marketing, content strategy, or marketing analytics. Required Skills Strong command of data analysis tools, including Excel, Google Analytics, Power BI, or Tableau. Demonstrated ability to produce video content and multimedia assets. Solid working knowledge of SEO fundamentals and content optimization practices. Ability to turn data into crisp, executive-level insights and recommendations. Excellent written and verbal communication skills. Preferred Skills Experience with CRM platforms and marketing automation tools. Proficiency with keyword research platforms. History of working in high-growth or performance marketing environments. #J-18808-Ljbffr