Director OF Communications

Position Summary The Sr. Director, Brand Communications will report directly to the Chief Marketing Officer and is accountable for leading the development, execution, and optimization of integrated PR and Communications strategies across multiple Markwins brands. This individual is responsible for shaping the entire PR and communications strategies across all media channels and ensuring that brand, product messaging, and content across all touchpoints are consistent, compelling, and aligned across every consumer touchpoint. The Sr. Director will partner closely with the Chief Marketing Officer and cross-functional leaders to develop industry-leading earned media strategies and breakthrough brand campaigns that drive awareness, engagement, and business growth. This role will lead the development of integrated marketing communications narratives spanning PR, Social, Influencer, Paid Media, and Experiential Marketing while establishing best practices, measurement frameworks, and operational excellence across the communications function. As a senior leader, the Sr. Director will provide strategic direction to internal teams and agency partners, build organizational capability, and ensure communications strategies support broader business objectives and deliver measurable year-over-year growth. Essential Tasks, Duties, & Responsibilities Lead the development, implementation, measurement, and optimization of integrated communications and PR strategies across multiple brands Define the long-term communications vision, priorities, and annual strategic roadmap aligned with business objectives Partner with executive leadership and cross-functional teams to ensure communications strategies support enterprise priorities and commercial goals Drive the Community Activation strategy across Earned Channels, creating strong integration with Paid Media, Influencer, Social, Experiential Marketing, and eCommerce to maximize earned coverage and business impact Create and oversee media materials and social communications, including press releases, media strategies, thought leadership, messaging frameworks, social messaging, editorial calendars, and integrated communications plans Own Earned Analytics & Reporting, including influencer campaign KPI tracking and performance optimization Lead Earned Media budget planning, forecasting, and investment management Stay current on audiences, cultural trends, social media behaviors, platform innovation, and communications best practices Establish and drive communications best practices and governance across the brands Serve as executive lead for PR agency management and local market communications needs Perform other duties as needed and directed by management Portfolio/Brand Communications Own and lead agency relations, RFPs, SOWs adherence, etc. Lead the iteration, execution, and maintenance of the portfolio-integrated communications strategy Lead Issue Management across all brand touch points including customer service, legal, R&D, social, eCommerce, and sales Assess, lead, and optimize all communications agency partners - consumer, corporate, and influencers - establish clear and consistent goals and measurement framework Lead each brand's strategy for earned and paid creator partnerships ensuring an amplified approach to building earned media Ideate and innovate 360 campaign planning with integrated marketing teams to reinforce and strengthen consistent brand image for all Brands Oversee execution of all corporate and brand strategic initiatives, experiences, and partnerships Maximize portfolio brand awareness-building opportunities and drive EMV through product pitching and placement Influencer/Social Build and strengthen each brand's presence amongst the influencer community Drive a scaled community-building approach Own powerhouse influencer relations internally and unlock earned support Create paid influencer strategies that build long-term relations with influencers that in turn unlock earned support Inspire and encourage dream-big thinking with an "earned" mindset Provide a vision and strategy for total brand Influencer & social efforts Manage platform relationships and cross-share key learnings & best practices for Social & paid Influencers Create and launch guidelines and processes for Brand teams to guide influencer/creator selections, paid media, and content Manage and inspire the team, providing creative direction, vision & insights to help shape bigger ideas to support the Brand Maintain pulse on Influencer and Social culture to constantly create innovative and disruptive campaigns Lead the development and launch of key digital/social influencer engagements, from "always on" programs (e.g., box mailings) to launch campaigns (e.g., paid collaborations/partnerships) Lead social content strategy and development of native assets with a focus on video, collaborate closely with Creative Studio to ensure alignment with each individual brand's look and feel Stay abreast and provide updates to leadership on competitive activity, social & influencer trends, and industry best practices Establish and maintain close cross-functional working relationships with internal stakeholders and teams to drive consistent campaign messaging and growth Measurement Drive data-led approach to influencer, social, and press Oversee analytics, reporting, and building of dashboards or ways of monitoring to share results on the business Delivery of monthly business insights, trends, reporting, and action roadmap to leadership and cross-functional partners #J-18808-Ljbffr