Senior Manager-Ecommerce
HiredChina
- Minimum 5+ years of experience working within an eCommerce-enabled website environment, driving traffic and revenue to capture new audiences (SEM, SEO, affiliate, display ads, retargeting, content marketing)
- 5+ years working within a retail environment (preferably electronics industry) identifying marketing initiatives that deliver positive sales growth.
- 5+ years of experience working with CRM data tools and research
- Hands on knowledge on Analytics tool (i.e. Adobe Analytics).
- Experience with retail portals and content syndication partners a plus, including but not limited to: Amazon Vendor Central,, Walmart Connect, Amazon Marketing Services (AMS), PDM, Item 360, Sellpoints, Syndigo, etc. Role And Responsibilities
- Project Manage and Own the Ecommerce launch of TCL into new growth channels
- Oversee new Product Launches and content updates for all TCL products. Manage the daily operations, Budget including Publishing, Translations, and Integrated Vendor partnerships. Manage e-commerce budgets including personalization and integrated agencies.
- Develop and execute the merchandising & product strategy to support sales and promotional initiatives for all pages including Homepage, Navigation, Category pages, sub-category pages, Filter Pages, Product pages, New content Pages, Offer Pages, Campaign Landing Pages, Cart and Checkout.
- Strategic planning of promotional and seasonal campaigns with a focus on optimizing the user journey towards order conversion and awareness.
- Manage the collaboration of the internal online teams, agency partners and HQ/NABG stakeholders to ensure on-time product launches and campaign execution.
- Manage reporting web analytics, launch and campaign performance that drive conversion rate targets.
- Own the user journey on TCL.com from entry to checkout. Provide strategic guidance to internal stakeholders regarding the digital content throughout the journey.
- Manage agency and vendor partnerships considering our web publishing team on the Samsung.com side as well as our IT support and development team on the e-commerce side.
- Subject matter expert on GA4, SEO,GEO/AEO and related tools.
- Advanced Amazon & AMS Management: Own the end-to-end strategic planning, execution, day-to-day optimization, and reporting of AMS campaigns (including Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon Storefronts) to accelerate digital sell-through and maximize Return on Ad Spend (ROAS).
Vacancy posted 2 days ago
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