Social Media Strategist - Founder Ecosystem [Remote]
Rare Necessity Digital Agency
- Remote job
Social Media Strategist - Founder Ecosystem
Part-Time to Full-Time | Contract | Atlanta Preferred (Remote Considered)
ABOUT THE ROLE
We're hiring a Social Media Strategist to own the content engine across a multi-brand ecosystem built around a founder-led agency. This is not a "schedule posts and check a box" role. You'll manage content strategy and execution across four interconnected brands, each with a different voice, audience, and purpose.
The brands:
- A personal founder page (thought leadership, behind-the-scenes, lifestyle)
- A full-service digital agency (B2B, case studies, authority content)
- An entrepreneur interview podcast (clips, promos, guest content, episode marketing)
- A marketing education brand (tutorials, frameworks, short-form teaching content)
You need to understand why content works, not just how to post it. If you don't know what a funnel is, what a launch looks like, or how content drives revenue, this isn't the role.
WHAT YOU'LL DO
- Own the content calendar across all four brands, coordinating with launches, campaigns, and business priorities
- Script, create, and edit short-form video content (Reels, TikTok, Shorts) for each brand voice
- Come to in-person recording sessions in Atlanta to capture and produce content batches
- Repurpose podcast episodes and long-form content into platform-native clips
- Write captions and copy that match each brand's tone. No misspelled words, no lazy captions, no generic hooks
- Track performance and adjust strategy based on what's actually working, not just what looks good
- Collaborate directly with the founder and production team on content direction
- Maintain brand consistency across platforms while adapting to each brand's audience
WHAT YOU BRING
- 3+ years managing social media with real results (follower growth, engagement rates, content that drove business outcomes)
- Experience with founder-led or personal brand content, not just corporate accounts
- Understanding of marketing fundamentals: funnels, launches, lead generation, audience building
- Strong short-form video skills: filming, editing, scripting, pacing
- Eye for detail and quality. You catch mistakes before they go out
- Tools: Canva, CapCut or Premiere Pro, scheduling platforms, basic analytics
- Atlanta-based or willing to travel for monthly recording sessions
- Bonus: experience with podcast content marketing, webinar promotion, or multi-brand management
THIS ROLE IS NOT FOR YOU IF:
- You think social media management is just scheduling posts
- You've only worked on one brand or one industry
- You can't explain why a piece of content performed well or didn't
- You need to be told what to post every day
TO APPLY
Send your resume and links to 2-3 accounts you've managed (with context on what you did and the results). If you have your own page with real engagement, include that too.
$51 - $53 per hour
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