Associate Manager, Loyalty Promotions & Activations

About the Job The Associate Manager, Digital (Activation) leads the execution of multichannel campaigns in email, push, mobile app, and SMS. This position oversees campaign development and optimization focusing on acquisition, activation, deepening engagement, and lifetime value while shaping the customer journey with innovative tools across channels. The Day-to-Day Actively own the continued development and optimization of AI use case(s) for activation, including new content creation, QA and refinement. Innovate with the CRM toolkit to drive omnichannel onboarding journeys and incentivize opportunities for non‑loyalty acquisition, loyalty activation, and acceleration. Assist in the development and implementation of gamification capabilities to drive engagement and customer acquisition value. Contribute to evolving merchandising strategies on the app to drive transactions. Drive the development and execution of the CRM calendar for new and non‑loyalty users, collaborating with cross‑functional teams and leading creative brief strategy to ensure clear, aligned marketing direction for CRM assets. Collaborate with Middleware, MarTech, and Analytics teams to enhance CRM campaigns through greater personalization based on customer behavior insights and measuring campaign impact on activation and acquisition for strategic improvements. Is This You? Bachelor’s degree in marketing or a related field. 5+ years of relevant CRM experience. Experience maintaining automated workflows, complex segmentation, A/B or multivariant testing, and AI/ML models. Comfortable working with an enterprise‑level Email Service Provider, preferably Braze or Salesforce Marketing Cloud (SFMC). Familiarity with reporting platforms such as Google Analytics, Tableau, and Amplitude. Strong execution, organizational, and analytical skills with the ability to interpret data for recommendations. Experience working with creative agencies. Openness to learning new tools and technology. Work‑Hard, Play‑Hard Hybrid work schedule and year‑round flex day on Fridays. Onsite childcare through Bright Horizons. Onsite dining center and game room. Onsite dry cleaning, laundry services, and car wash. Onsite gym with fitness classes and personal trainer sessions. Up to 4 weeks of vacation per year plus holidays and volunteer time off. Tuition reimbursement and education benefits. Generous parental leave and adoption assistance program. 401(k) with 6% matching contribution from Yum! Brands, immediate vesting. Comprehensive medical and dental including prescription drug benefits and 100% preventive care. Salary Range: $109,400 to $128,600 annually plus bonus eligibility and benefits. Taco Bell is a proud equal opportunity employer and is committed to equity, inclusion, and belonging across all dimensions of diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic. Taco Bell is committed to providing reasonable accommodations to applicants with disabilities or special needs. Employment eligibility to work in the U.S. is required; no visa sponsorship for this position. Relevant privacy notices and rights disclosures available per policy. Job Info Job Identification 5040 Posting Date 04/17/2026 Degree Level Bachelor's Degree Job Schedule Full time Location Irvine, CA, United States (Hybrid) #J-18808-Ljbffr