Senior Account Executive
DigitasLBi
Senior Account Executive
CoLab is a fully integrated, cross-discipline team that provides best-in-class services in a fluid and modular way. With our clients at the center, we create brand movement at the speed of people's lives by connecting real-time data with world-class creative, content, and media in service of growth and Return on investment. CoLab is a "power of one" solution, encompassing data, media, and production. By drawing from across the vast Publicis Groupe network, we are uniquely positioned to deliver innovation and specialized skills to our clients, as well as enriching opportunities and inclusive benefits to our employees. We pride ourselves on combining the atmosphere of a startup company with the stability and experience of a global leader.
We're searching for a Senior Account Executive who can bond with the client daily, carry cross-channel Marketing programs to fruition and assist Managers in rolling out client presentations. You'll work in conjunction with a VP, Group Account Director, leveraging your knowledge of data capability to enhance innovative campaigns.
Responsibilities
- Knowledgeable of client's business, brand, economics, customer insights, marketing strategy/channels, and competitive analysis
- Understands and articulates overall program strategy, objectives, measurement strategy, and relevant results for programs
- Assists in brainstorming creative strategies, test-and-learn plans, offer strategies, and channel and site strategies
- Acts as day-to-day contact for junior to mid-level clients, with a focus on identifying opportunities and ideas for cross-capability teams to sell new work
- Writes short decks and can get into client-ready state with guidance from Marketing Manager
- Consolidates client feedback and leads discussion with internal team members
- Constructs clear, concise, error-free, communications (written and verbal) that provides details required for a specific audience (internal and client), including clear expectations/action requested and relevant implications (i.e., timing, costs, etc.)
- Begins to lead status meetings
- Sets clear expectations for tasks and deliverables, communicating clearly to the team and providing proper materials/documentation when necessary
- Can identify potential financial issues related to the project and escalate appropriately
- Collaborates with centralized scoping group to develop accurate and informed scopes of work on small to medium-sized projects, including schedules and budgets using correct tools (i.e., Microsoft Project. Clarity, Excel)
Qualifications
- 2-4 years' experience, ideally within a healthcare marketing agency
- Creative agency experience desired
- Proficiency in MS Office, including PowerPoint, Word and Excel
- Familiarity with MS Access and Adobe WorkFront desirable
- Omni-channel marketing experience
- Strong analytical skills, commitment to a client, and proven ability to manage expectations
- Strong time management and organizational skills
- Excellent verbal and written communication skills
- Outstanding presentation skills especially over within a hybrid environment
- Fundamental understanding of web development and social platforms
- Candidate must be open to travel as needed.
Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
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