Director of Demand Generation

About commercetools

Real innovation starts with a strong foundation and at commercetools that comes from the perfect balance of our product and our people.

Behind every leap forward is a collective of builders explorers doers makers and kind of people who not only pioneered a more flexible approach to commerce architecture but also shaped the culture of experimentation that approach unlocked. Together they are the engine of commerce innovation today.

At commercetools we power the next era of autonomous commerce for our customers. Whether its AI-driven solutions that help enterprises make smarter business decisions bridging digital and physical shopping experiences or enabling entirely new ways for industries to connect with their customers we help the worlds most ambitious companies experiment scale and grow without limits.

Here the best idea wins not the loudest voice. You will have the tools trust and space to not only build the future of commerce but to build your own.

Your Impact

As our Director of Demand Generation youll support the Marketing team by owning the global strategy and execution for generating pipeline across our target enterprise accounts. Leading a multi-disciplinary team spanning Digital Marketing ABX Field & Regional Marketing Corporate Events and Web Experience you will partner closely with Sales and Revenue Operations to turn demand into predictable revenue.

You will:

• Strategic Growth Leadership: Design and execute an integrated multi-channel global demand engine aligned with corporate ARR targets market expansion goals and key enterprise ICPs.
• Team Scaling & Management: Lead mentor and expand a high-performing global team across ABX Field Marketing Digital Web and Eventsfostering a culture of experimentation accountability and commercial excellence.
• Pipeline Acceleration & ABX: Architect targeted Account-Based Marketing strategies for enterprise accounts driving both net-new logos and expansion within existing accounts across North America EMEA APAC and LATAM.
• Full-Funnel Optimization: Establish a rigorous data-driven approach to track end-to-end conversion rates pipeline velocity CAC ROMI and marketing-attributed/influenced pipeline across all channels.
• Sales & GTM Alignment: Serve as a core partner to Global Sales leadership unifying marketing targets with sales pipelines optimizing lead-to-opportunity handoffs and continuously aligning GTM execution.
• Leverage AI to Build for Scale: Identify opportunities to scale marketing programs and outcomes by implementing new ways-of-working supported by AI capabilities.
• Budget & Performance Ownership: Manage the global demand gen budget making agile resource-allocation decisions backed by ROI analytics and attribution models.

This role is hybrid with three days a week spent in our Boston or London office.

What Sets You Apart

Youre a creative problem-solver and systems builder who is wired to find solutions. You confidently dive into complex challenges and have a talent for making them simple for others. Your curiosity drives you to constantly grow and contribute to an environment of trust and teamwork.

Great ideas come from many paths and your unique perspective matters more than checking every box. What matters most is the mindset you bring to the work.

You bring:

• Enterprise B2B Software Track Record: 10 years of progressive demand generation leadership in enterprise B2B SaaS/software (experience in headless/composable commerce middleware or developer-centric infrastructure is a major plus).
• Global Team Leadership: Proven experience leading and inspiring remote cross-functional GTM teams across multiple regions and time zones.
• Advanced ABX & Digital Native: Mastery of modern enterprise GTM plays multi-touch attribution data analytics and modern martech stacks (CRM Marketing Automation Intent Data engines).
• Analytical Precision: A strong business acumen with a passion for pipeline math unit economics and data-backed decision-making.
• Cross-Functional Influence: Exceptional communication skills with a demonstrated ability to align product sales finance and executive stakeholders around unified growth goals.
• AI Aptitude: A genuine curiosity for using AI tools and capabilities to work smarter and more effectively paired with a drive to learn and put them into practice in your team.

Our Benefits

Because work and life are connected our benefits are too. Weve designed them to give you the security flexibility and opportunities you need to focus on what matters most.

Comprehensive health benefits for you and your dependents including access to OpenUp for personalized mental health support

Learning and development opportunities including an annual learning budget access to self-paced learning platforms and language training personalized coaching mentorship and leadership programs

Family Leave Plus gives you additional fully paid weeks of parental leave on top of government-provided leave so you can spend more time with your new addition

Family Flex Program: Remote work for a number of days a year to support family connectivity

Our equity participation program allows you to share in our success

For more information on our benefits visit this page.

Come as you are. Build with us.

Your unique perspective is essential to our success. We are committed to building a team that reflects the world around us because we know its the only way to build the future. We celebrate our differences and have created a hiring process thats fair inclusive and designed to let your talent shine.

We proudly welcome applicants of every race color religion gender identity sexual orientation age and any other part of your identity that makes you who you are. As an equal opportunity employer we believe that our strength lies in our diversity and we invite you to be a part of our global community.

For more information on our diversity equity inclusion and belonging practices visit this page.

For US roles: Please note that compensation range pertains to base pay

US Pay Range

$163000 - $200000 USD

Required Experience:

Director