Marketing Business Analyst

Marketing Business Analyst

We are seeking a Marketing Business Analyst for a long term contract opportunity. This role oversees the strategic, tactical, and operational administration of Client's Marketing Automation Platform—primarily HubSpot—to ensure marketing technology, data, and insights are optimized to support marketing, sales, and broader business objectives.

Job Title: Marketing Business Analyst

Location: Columbus, OH

Pay Range: $49/hr on W2

What's the Job?

• Serve as the primary HubSpot Administrator, providing expert guidance, maintaining system integrity, and optimizing existing and emerging platform capabilities.
• Develop and present recommendations for marketing campaigns, helping define key deliverables, success metrics, and performance insights.
• Partner with Marketing and Sales teams to communicate HubSpot capabilities, gather stakeholder input, and support alignment in a collaborative, fast-paced environment.
• Create, analyze, and report on marketing performance metrics, recommending improvements and executing enhancements to drive better outcomes.
• Manage system access, validate functionality, troubleshoot integration and deliverability issues, and conduct root-cause analysis to ensure reliable, error-free platform operations.

What's Needed?

• BA/BS degree in Marketing/Business Management, or Computer Science/Information Management, with interest and aptitude in marketing, sales and technology.
• A minimum of 2 years' experience with utilizing and administering HubSpot marketing automation platform. Certifications in marketing automation platforms a plus.
• Experience with email and landing page development, custom data objects, forms tracking, closed loop reporting, analytics, and integration with Salesforce.com and other applications.
• A strong working knowledge of Salesforce.com CRM, related utilization by marketing and sales teams, and associated metrics to gauge marketing results. Familiarity with Seismic and/or similar content management platforms a plus.
• Requires understanding of optimal customer lead journeys in coordination with marketing and sales processes and the ability to define and track success measures.
• Exceptional organization and communication skills, and ability to thrive in a dynamic marketing environment.

What's in it for me?

This is a long term position with opportunity to convert full time.

About ManpowerGroup, Parent Company of Manpower, Experis, Talent Solutions, and Jefferson Wells

ManpowerGroup® (NYSE: MAN), the leading global workforce solutions company, helps organizations transform in a fast-changing world of work by sourcing, assessing, developing, and managing the talent that enables them to win. We develop innovative solutions for hundreds of thousands of organizations every year, providing them with skilled talent while finding meaningful, sustainable employment for millions of people across a wide range of industries and skills. Our expert family of brands – Manpower, Experis, Talent Solutions, and Jefferson Wells – creates substantial value for candidates and clients across more than 75 countries and territories and has done so for over 70 years. We are recognized consistently for our diversity - as a best place to work for Women, Inclusion, Equality and Disability and in 2022 ManpowerGroup was named one of the World's Most Ethical Companies for the 13th year - all confirming our position as the brand of choice for in-demand talent.