Digital Marketing Manager, Startup Programs

About the Role Our client, a leading customer experience software company, runs a program that helps early stage startups scale through best-in-class support solutions, strategic partnerships, and community engagement. They are looking for a versatile, results-driven digital marketer to join on a part time contract. You will own demand and lead generation campaigns across paid media, webinars, and outbound channels, with a clear goal: drive qualified leads and grow program signups. The ideal candidate is adaptable, data-driven, and comfortable managing multiple channels independently in a fast-moving environment. What You'll Do Plan, promote, and execute demand and lead generation marketing plans to drive program acquisition through paid media, webinars, and web placements Design and manage outbound lead generation campaigns across web, email, LinkedIn, social media, and paid advertising channels Support additional digital marketing efforts, including content creation, email marketing, social media strategy, and campaign analysis Craft clear, persuasive messaging tailored to distinct audience segments Monitor campaign performance metrics and iterate to optimize results Collaborate with sales, partnerships, and marketing teams to align on goals, lead quality, and follow-up strategies Use marketing automation and CRM tools to manage campaigns and reporting Qualifications 4+ years of relevant digital marketing experience Strong understanding of startups and the startup ecosystem Proven experience executing paid media, web, webinar, and other lead generating campaigns across channels such as LinkedIn, Reddit, and Product Hunt Strong command of digital marketing channels including email marketing, social media outreach, paid ads, and content marketing Proficiency with webinar platforms (Zoom, GoToWebinar, or similar) and marketing automation/CRM tools (Marketo, Salesforce) Excellent communication skills with strong copywriting ability Data-driven approach focused on tracking performance and optimizing campaigns Proactive, self-motivated, organized, and comfortable working remotely with minimal supervision Preferred Qualifications Marketing copywriting expertise Basic graphic design or video editing skills Demonstrated success driving lead generation and increasing program signups Experience with account based marketing campaigns on LinkedIn Key Details Start Date: June, 2026 Contract Duration: Through October 31, 2026. Possibility of extension Schedule: Part-time, 16 hours per week (4hr/day, 4 days/week) Location: Remote (US based) Compensation: $65-$75/hr