Marketing Operations Specialist - Construction

Description “We Push the Boundaries of Possibilities for our Communities.” We are seeking a highly motivated and detail-oriented Construction & Customer Marketing Operations Specialist to join our marketing team. This role supports go-to-market fiber construction initiatives as well as ongoing customer marketing, including customer migration and upgrades. This position will execute and optimize campaigns across the customer lifecycle, including pre-sale, launch, post-build migration and upsell, while managing marketing automation, performance tracking, and cross-functional collaboration. The ideal candidate brings strong marketing operations experience and the ability to work closely with construction, sales, eCommerce, and customer-facing teams to drive growth and customer adoption. What You Will Do: Monitor and optimize construction and overbuild marketing campaigns to meet pre-sale and launch objectives Support current customer marketing initiatives, including product migration, service upgrades, retention, and cross-sell/upsell campaigns Track and manage marketing automation platforms and website conversions to ensure a smooth end-to-end funnel across acquisition and existing customer journeys; implement segmentation, targeting, and nurturing strategies as needed Partner with the Sr. Marketing Manager to execute various marketing tactics, including but not limited to direct mail/email campaigns for both new and existing customers Collaborate with Construction Operations, Field Ops, and Customer Operations teams to stay aligned on build timelines, market readiness, migration strategies, and customer experience considerations; communicate changes to the broader marketing team Analyze performance metrics, identify trends, and provide actionable insights to improve conversion, migration, and upgrade rates Work closely with eCommerce team to define lead qualification, track campaign effectiveness, and support smooth transitions from marketing to sales Continuously evaluate and enhance processes for efficiency and scalability within the marketing operations workflow Maintain thorough documentation, workflows, and marketing playbooks for construction launches, customer migration, and lifecycle campaigns Other projects as assigne What You Will Need: Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent work experience. 3+ years of experience in marketing operations, campaign management, or a related role. Experience in a telecommunication environment a plus. Familiarity with CRM systems or marketing automation platforms, lead nurturing, and conversion funnels Experience with data analysis and reporting tools (e.g., Google Analytics, Excel, etc.) to track and optimize campaign performance Understanding of customer lifecycle marketing concepts, including onboarding, migration, and upgrade communications Operational mindset with a customer-first lens and the ability to translate complex operational inputs into clear, timely customer-facing marketing execution Excellent communication and collaboration skills, with the ability to work cross-functionally across teams Strong written, verbal and presentation skills, including the ability to proactively articulate ideas and suggestions clearly and effectively Ability to collaborate with various functional groups and employees at different levels to achieve results effectively and professionally Excellent organizational skills, with attention to detail and the ability to manage multiple tasks simultaneously Proactive problem-solver who anticipates and resolves issues early while thriving in fast-paced, high-growth, dynamic environments Must be able to successfully pass a background and drug test prior to employment Experience with HubSpot or similar marketing automation platforms a plus MS Office Suite: Outlook, PowerPoint, Word, Teams, and Excel Prolonged periods of sitting at a desk and working on a computer. Regularly required to talk and hear. Frequently required to sit, stand, bend, reach, push, pull and walk. Required to use hands, handle objects and paperwork. Required to use close vision and be able to focus. Required to refrain from personal use of technology during working hours. Must be able to lift up to 5 lbs Salary Range: $55,000 - $70,000 Why Work at Bluepeak? Competitive Compensation + Annual Bonus Eligibility Comprehensive Benefits Package, Including Medical, Dental, Vision, Life, and 401(k) Generous Vacation and Paid Sick Time + Paid Holidays and Personal Days Professional Development With an Emphasis on Internal Promotion Employee Discounts on Bluepeak Services, Including Internet Progressive and inclusive work culture in which our team has the flexibility, support, and resources to be successful in their careers! Bluepeak provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights ( notice from the Department of Labor. #J-18808-Ljbffr Bluepeak