Global Sales Manager - Digital (Software)

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we'll give you what you need to make it happen. It won't always be easy, growing takes grit. But at ABB, you'll never run alone. Run what runs the world.

This role sits within ABB's Robotics business, a leading global robotics company. We're entering an exciting new chapter as we've announced the plan for SoftBank Group to acquire ABB Robotics. SoftBank is a globally recognized technology group and investor/operator focused on AI, robotics, and next-generation computing. By joining us now, you'll be part of a pioneering team shaping the future of robotics-working alongside world-class experts in a fast-moving, innovation-driven environment.

This Position reports to:
GPG Sales Manager

Your role and responsibilities :

• Lead the global expansion of ABB Robotics' Connected Care software business as a Global Sales Manager.
• Champion innovative subscription-based and data-driven services through ABB's existing sales networks, coach regional sales managers, and bridge the gap between market feedback and portfolio development.
• Champion the software value proposition and subscription-based business model through ABB's established sales networks, overcoming the challenge of promoting innovative offerings in traditional environments
• Lead and develop regional sales managers across Americas, Europe, and China, driving adoption of software-centric sales strategies while maintaining existing customer relationships
• Actively engage with customers to understand their needs, collect market feedback, and translate insights back to the portfolio team to shape future data-driven service offerings
• Balance direct sales activity with internal sales enablement, ensuring regional teams understand and promote software solutions.

Our team dynamics:

You will join a globally distributed team leading four regional managers across key markets. This is an entrepreneurial environment where you will collaborate closely with portfolio, local sales units, and customers. Success requires both a hunter's mentality to establish new market opportunities and strong leadership to inspire teams in a fast-moving, strategic growth phase.

Qualifications for the role :

• Proven business development mentality with 10+ years of sales management experience, comfortable introducing new offerings and building strategic business within established customer bases
• Demonstrated leadership of regional or multi-country sales teams with the ability to develop managers and drive organizational performance
• Strong background in industrial equipment, robotics, or technology/software companies; expertise in software, SaaS, or subscription-based business models
• Strategic mindset with ability to bridge sales execution and portfolio development; experience collecting market feedback and translating customer needs into product improvements
• Willingness to travel approximately 50% for customer engagement, regional leadership, and internal collaboration; global mindset with ability to operate across diverse markets
• Fluent in English with excellent communication and stakeholder management skills across internal and external audiences

More about us:

ABB Robotics Connected Care is a global leader in intelligent automation and digital solutions. As a strategic growth area backed by SoftBank's investment in data-driven services, we are building innovative subscription-based software offerings that transform customer operations. We operate in a dynamic, collaborative environment where your contributions directly shape the future of automation and digital services.

Reporting Manager

Francesco Piccioni, GPG Marketing & Sales Manager

Compensation Package

For candidates applying from Italy:

As part of our commitment to transparency, we want to share the compensation details for this position:

Applicable CBA: Metalmeccanico

Minimum annual salary: €87.000

Variable Pay: AIP target % + Eligible for Company Productivity Bonus

Country-specific benefits will be discussed with shortlisted candidates based on location.

The offer will be tailored based on your role location, experience, skills and qualifications, internal market positioning and alignment with ABB internal standards.

Benefits as per policy

Flexible working hours, hybrid work options, and a strong focus on work-life integration and Wellbeing support for employees and their families

Welfare plan with a wide range of personalized services

Canteen or meal vouchers provided

We value people from different backgrounds. Could this be your story? Apply today or visit to read more about us and learn about the impact of our solutions across the globe.