Field Marketing Manager

Field Marketing Manager

Timeless was founded in 2013 with the vision of creating a leading lifestyle brand around cannabis products that are efficient, safe, and discreet to use. Our passion for R&D and brand building has led Timeless to be one of the most innovative brands in the market.

Community, culture, and legacy are the building blocks of what we do at Timeless. We always have and will continue to work with local businesses, artists, charities, and dispensary partners to support the movements that we believe impact our industry and world for the better.

The Field Marketing Manager is responsible for executing brand campaigns, sales support, retail activations, and community engagement initiatives across New York for the Timeless House of Brands.

This role serves as the primary driver of in-market execution, ensuring national campaigns are brought to life through best-in-class retail presence, events, and field programs. The Field Marketing Manager leads local strategy, builds key retail and community relationships, supports sales team initiatives, and ensures consistent, high-quality brand representation across all consumer touchpoints.

In addition to physical execution, this role provides localized digital support and activation planning, ensuring alignment between retail, content, and CRM efforts to drive awareness and sell-through.

This role oversees the Kindness Team, ensuring field programs, activations, and training initiatives are executed effectively while delivering measurable impact at retail.

This role is highly executional and relationship-driven, requiring strong project management, creativity, and collaboration with Sales, HQ Marketing, and retail partners to drive brand growth across two distinct but connected markets.

Responsibilities

Field Campaign Execution & Retail Activation

• Execute national campaigns, promotions, and product launches
• Ensure dispensary activations, in-store presence, and promotional programs align with brand standards
• Identify and implement market-specific opportunities to enhance campaign impact and retail sell-through
• Maintain strong in-store execution through merchandising, POS placement, and staff engagement
• Provide real-time feedback to HQ on campaign performance and market-specific insights

Event Marketing & Community Engagement

• Plan and execute local events, pop-ups, and brand activations
• Identify and develop partnerships with local businesses, influencers, and community organizations
• Manage all event logistics including timelines, run of show, staffing, and on-site execution
• Attend and oversee key events to ensure quality execution and brand representation
• Capture content and support amplification across social, digital, and CRM channels

Digital Support & Activation Planning

• Support localized digital marketing efforts in partnership with HQ, including:
• Event promotion
• Retail partner amplification
• Geo-targeted campaigns
• Align field activations with email, SMS, and social content calendars
• Provide in-market content capture (photo/video) to support real-time and evergreen storytelling
• Ensure retail and event moments are leveraged across digital channels to maximize reach and engagement

Kindness Team Leadership

• Lead and manage the Kindness Team, including scheduling, training, and performance expectations
• Establish clear daily, weekly, and monthly goals aligned to market priorities
• Ensure high-quality execution of in-store demos, activations, and consumer engagement
• Provide ongoing coaching to elevate team performance and brand storytelling
• Oversee operational responsibilities including payroll, reporting, and field compliance

Market Insights & Business Planning

• Partner with Sales and HQ Marketing to align field execution with market goals
• Track performance of activations, events, and field programs
• Deliver monthly market recaps including wins, challenges, and opportunities
• Identify trends, competitive insights, and consumer behavior to inform strategy
• Own and drive local market performance through proactive planning and execution

Cross-Functional Collaboration

• Partner with Sales to support key accounts, promotions, and retail initiatives
• Provide direct support to Sales Teams, ensuring alignment on priorities, activations, and retail execution
• Collaborate with HQ Marketing and Creative teams to execute campaigns and deploy assets
• Support product launches through field readiness, training, and retail execution
• Ensure timely communication and alignment across all stakeholders

Candidate Qualifications

Skills

• Strong project management and organizational skills
• Proven ability to execute events and retail activations end-to-end
• Strong communication and relationship-building skills
• Ability to operate independently in a fast-paced, dynamic environment
• Proficiency in Excel / Google Sheets, Canva, and project management tools
• Experience with social/content capture in the field

Experience

• 3–5 years of experience in field marketing, event marketing, retail or trade marketing, or brand activations
• Background in CPG, cannabis, lifestyle, or experiential brands preferred
• Experience managing teams or brand ambassadors
• Proven track record in retail merchandising and activations

Additional Qualifications

• Must be 21+ years of age
• Valid driver's license and reliable transportation
• Ability to work evenings, weekends, and travel as needed
• Passion for culture-driven brands, community engagement, and experiential marketing

Physical Demands: (The physical demands described here represent those that an employee must meet to perform the essential functions of this job successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of their job)

• Ability to lift up to 50 lbs
• Ability to stand and work extended event hours

Full-Time Benefits

Insurance Benefits: (available on the 1st of the month following 60 days of employment)

• Health Insurance (company sponsors up to 50% of employee premiums)
• Dental Insurance (company sponsors up to 50% of employee premiums)
• Vision Insurance (company sponsors up to 50% of employee premiums)
• Long Term Disability
• AD&D Life Insurance
• Critical Illness
• Hospital Indemnity
• Accident Protection Plan
• $50,000 Company-Provided Basic Life Insurance

Time Off Benefits:

• A minimum of 10 paid holidays each calendar year
• Sick time - available after 90 days of employment
• Vacation time - available after 1st year of employment
• Paid Parental Leave - available after 1st year of employment

Bonus Opportunities

• Performance-Based Bonus (pro-rated for full-time start date)
• Employee Referral Bonuses - eligible after 90 days of employment

Additional Perks:

• Employee discount on website merchandise
• Positive Cannabis Culture