Senior Product Manager, Patient Marketing

Roles and Responsibilities: Lead development of personal and non-personal tactics, including patient programs, co-development of content with patient ambassadors, live social media events, social media content, digital assets, media planning, and print. Drive US Brand Planning, including defining stakeholder strategies and budget development. Define and execute the vision and plan for US marketing; manage multiple agencies in plan execution. Develop field execution strategy for patient-facing initiatives in partnership with training and sales leadership and patient services leadership. Develop multi-channel/digital strategy and measurement plan. Create tactical measurement plan and develop courses of action based on metrics. Support POA strategy and execution. Administer the US marketing budget efficiently. Work closely with regulatory, legal, and compliance. Education & Experience: Bachelor’s degree required. 5+ years of biotech/pharma marketing experience. Eye care experience a plus. Experience in sales or customer-facing roles. Knowledge, Skills & Abilities: Translate patient needs into market-moving insights. Comfort with high-science data and converting it into promotional messaging. Succeed in fast-paced, results-driven environments managing ambiguity. Collaboration and success leading in matrix environments with agency partners. Entrepreneurial mindset; innovation with well-reasoned solutions. Integrity and understanding of relevant rules/regulations. Strong communication skills; influence across functions/levels. Proficiency in Veeva. Travel Requirements: Domestic travel up to 30%; attend events outside business hours (occasional weekends/evenings). #J-18808-Ljbffr Scorpion Therapeutics