Social Media Strategist

Social Media Strategist

The social media strategist acts as community manager, digital content creator and content curator for Connecticut College's main social media channels. In this role, you will work to build a vibrant campus social media culture, share campus-generated content with external audiences, collaborate on social media initiatives focused on student recruitment and alumni and donor engagement, and shape the College's ongoing social media strategy.

Priority Duties and Responsibilities: Oversee the College's social media accounts and calendar, develop engaging content based on strategy and the College brand. Serve as primary point of contact for the social media accounts of Connecticut College, responding to inquiries from internal and external audiences. Run reports and use data to inform social media strategy. Work alongside the Social Media Content Creator (Video) to develop engaging video content. Supervise and lead digital content interns.

General Duties and Responsibilities: Act as the primary community manager for the main social media accounts of Connecticut College. Monitor College-related conversations on social media and respond in a timely manner and as appropriate. Identify and alert the Director of Digital Marketing and key administrators to potential crises. Track, report and advise on social media crises and their impact on the College's accounts. Research and conceptualize content ideas for social and digital media; write copy; create audio, photographic, video and other multimedia content. Develop engaging content based on the social media strategy and the College brand. Increase engagement across all social channels. Work closely with the Social Media Content Creator (Video) to plan and develop engaging content. Lead and manage digital content interns, including student writers and content creators. Lead weekly meetings with the interns. Use analytics and data to inform decision-making about social media and digital communications and marketing. Track engagement across channels and provide analysis and recommendations to ensure greatest reach. Produce reports for the Director of Digital Marketing on key initiatives, goals and accomplishments. Serve as a social media consultant within the College, working with constituents across campus to build a vibrant campus social media presence, with an emphasis on collaboration with media/public relations, Advancement and Admission. Stay abreast of industry trends and anticipate, respond to and adjust to current best practices for existing and emerging social platforms. Examine and test new platforms as appropriate and explore strategies for gaining engagement. Manage the College's social media scheduling tool and create and maintain process documents to ensure robust backup systems and establish protocols and training systems. Provide training and guidance for social media managers across campus. Develop an annual content plan to support integrated communications. Draft and execute content plans for key events campaigns.

Education and Skills: Bachelor's degree in communications, marketing or digital content field, such as filmography. 3-5 years of experience in social media. Proficiency with design tools (Adobe Creative Cloud, Canva, etc.). Strong written and verbal communication skills. Working knowledge of online social media tools. Basic photography and videography skills required. Demonstrated problem-solver with strong critical thinking skills. Comfort with technology and data management. High integrity and professionalism. Able to work gracefully under pressure, plan and accomplish goals. Exceptional interpersonal skills are critical. Self-motivated and able to collaborate closely and provide solution-driven, positive thinking in a team environment.

Preferred Qualifications: Proficiency with Sprout Social or similar social media scheduling/monitoring tools. Experience in higher education.

Salary Range: $58,000-$61,200. Note - Connecticut College is committed to fair and competitive compensation. The final offer will reflect the candidate's experience, education, and the institution's pay structure to ensure internal equity.

Applicant Credentialing: Thorough applicant credentialing will be conducted on the selected candidate which will include criminal records check, DMV check and depending on the position psychological exam and pre-placement physical.

Required Documents: Resume, Cover Letter, Portfolio