Director of Marketing

Director Of Marketing

Maneva | Remote | Full-Time

Maneva is an AI company purpose-built for manufacturing, founded by a former Google DeepMind researcher. We work directly with factory operators and industrial enterprises to transform how their operations run, using advanced AI to enable autonomous decision-making on the shop floor.

Manufacturing is one of the largest and most underserved sectors when it comes to AI adoption. Our solutions tackle real operational challenges: product and equipment inspection, production efficiency, worker safety, and overall plant performance. We deploy using existing hardware or vision systems, which means manufacturers see impact fast without ripping out infrastructure.

Role Overview

Maneva is looking for a Director of Marketing who knows the manufacturing world and is ready to build the marketing function we need to scale. This is a senior leadership role where you'll own the team, strategy, and execution. We need someone who combines strong people leadership with a genuine bias for getting things done.

You will report directly to the CEO with a dotted line to the SVP of Enterprise Sales. You'll lead and grow a marketing team while working closely with a Fractional CMO who owns demand. Your focus is building the systems, brand infrastructure, and content engine that makes everything else work.

The ideal candidate has marketed complex technical products to industrial or manufacturing buyers. You understand the buying cycles, the personas, and the credibility required to earn trust in this space.

What You'll Own

• Marketing Systems & Operations
• Own and evolve Maneva's marketing tech stack: Webflow, Salesforce (CRM), Mailchimp, Buffer, Figma/Canva, and a suite of AI-powered creative tools including Claude, Adobe, 11 Labs, Google Flow, and Envato.
• Build the infrastructure that connects marketing activity to sales pipeline, ensuring clean data flow between tools and clear visibility into what's working.
• Establish scalable processes for campaign execution, content production, and cross-functional collaboration with Sales.
• Identify and implement new tools or channels as Maneva's needs evolve, including laying the groundwork for paid programs when the time is right.
• Brand & Content Infrastructure
• Build and strengthen Maneva's brand presence, making sure our narrative, positioning, and voice are sharp and consistent as we grow.
• Own and execute product launch campaigns, announcement strategies, and key go-to-market moments.
• Develop a steady pipeline of compelling content including thought leadership, case studies, one-pagers, and social posts that reflect Maneva's technical depth and credibility in the manufacturing space.
• Manage and evolve our brand guidelines across all touchpoints, from website to sales collateral to event presence.
• Add in marketing events and industry conferences strategy / coordination
• Sales Enablement
• Partner closely with Sales to develop the materials they need to open doors and close deals in the manufacturing sector.
• Ensure marketing and sales are tightly aligned on messaging, ICP, and how leads move through the funnel.
• Keep a close eye on what's working and iterate fast based on feedback from the field.