Digital Marketing Strategist

Overview

The Digital Marketing Strategist is a specialized individual contributor on the Marketing Communications team, serving as the primary subject matter expert for Cirrus Aircraft's web presence, SEO strategy, and digital user experience. This role owns the strategy, execution, and continuous optimization of Cirrus's digital properties - driving measurable improvements in organic search visibility, site performance, and conversion -while leveraging AI-powered tools to bring campaigns, landing pages, and digital experiences to market faster than traditional workflows allow. The Digital Marketing Strategist operates with significant autonomy, uses behavioral analytics platforms like Full Story to translate user data into UX and content decisions, and partners cross-functionally with Web, Creative, Sales, and Marketing teams to ensure the Cirrus digital ecosystem performs against business objectives.

Responsibilities

• Own and manage Cirrus Aircraft's digital web properties end-to-end - overseeing content strategy, site architecture, page performance, and publishing workflows across the CMS - ensuring all digital touchpoints are on-brand, SEO-optimized, and conversion-focused.
• Leverage FullStory and other behavioral analytics tools to analyze user journeys, identify friction points, and surface actionable UX and content insights - translating session data, heatmaps, and funnel analysis into concrete improvements to site experience, conversion rates, and campaign landing page performance.
• Champion AI-powered tools and workflows to accelerate go-to-market velocity - leveraging generative AI, no-code/low-code platforms, and rapid prototyping capabilities to build, test, and launch landing pages, campaign microsites, and digital experiences significantly faster than traditional development timelines.
• Own and advance Cirrus's enterprise SEO strategy - spanning technical SEO, on-page optimization, content architecture, Core Web Vitals, and structured data - to systematically grow organic search visibility, qualified traffic, and revenue contribution across all Cirrus digital properties and brands.
• Maintain forward-looking expertise in emerging digital tools, AI capabilities, and web platform innovations - proactively evaluating and recommending new technologies that enable faster campaign execution, improved personalization, and competitive advantage in Cirrus's digital presence.
• Conduct ongoing keyword research, competitive SEO analysis, and content gap assessments to identify organic growth opportunities - partnering with the content and web teams to ensure SEO best practices are embedded across all digital content, from page structure to metadata to internal linking architecture.
• Develop, execute, and analyze A/B and multivariate tests across landing pages, CTAs, and site content to continuously improve conversion rates - using data from FullStory, Google Analytics, and CMS analytics to validate hypotheses and scale winning experiences.
• Direct the creation of digital marketing assets in partnership with the Design team - providing clear creative briefs, strategic context, and performance feedback to ensure all creative output is optimized for channel, audience, and conversion.
• Own and manage website content strategy and landing page development on Cirrus digital properties - ensuring all content is on-brand, SEO-optimized, conversion-focused, and aligned with active campaign and product priorities.
• Contribute to the planning and execution of integrated marketing programs, partnering with Stakeholders, IT, and Web Development teams to ensure digital components are delivered accurately, on time, and aligned with campaign objectives.
• Develop and maintain comprehensive digital marketing performance reports and executive-level dashboards - synthesizing KPI trends, channel insights, and strategic recommendations that inform leadership decision-making in partnership with the Digital and Web Marketing Manager.
• Manage and optimize the digital marketing budget in partnership with the Digital Marketing Supervisor - applying rigorous attribution modeling and performance analysis to maximize ROI and ensure every dollar of spend is tied to measurable business outcomes.
• Assist with other team support duties as assigned.
• Travel requirements estimated at 10%.
• Regular, reliable, and predictable attendance.
• Other team support duties as assigned.

Qualifications

Required:

• Bachelor's degree in marketing, communications, design or digital media required
• 2-4 years of progressive digital marketing experience with demonstrated ownership of website management, SEO strategy, and digital content performance required.
• 2+ years of deep, hands-on experience in SEO - including technical SEO, on-page optimization, keyword strategy, and content architecture - with a proven track record of driving measurable improvements in organic search rankings, traffic, and conversions required.
• 2-4 years of hands-on experience managing and optimizing content within an enterprise Content Management System (CMS) such as WordPress or Contentstack, including content publishing workflows and landing page development required
• Proficiency with analytics and reporting platforms including Google Analytics (GA4), Google Data Studio/Looker, and TapClicks - with the ability to build dashboards, interpret complex data sets, and translate findings into executive-ready strategic insights required.
• Advanced proficiency with SEO tools including SEMrush, Ahrefs, and Google Search Console - with demonstrated ability to conduct technical audits, track ranking performance, and translate tool insights into organic growth strategies that improve search visibility and qualified traffic required.
• Demonstrated experience using AI-powered tools - including generative AI platforms, AI-assisted CMS features, or no-code/low-code web builders - to accelerate the creation and deployment of landing pages, campaign microsites, and digital content, reducing time-to-market without sacrificing quality or brand standards.
• Working knowledge of HTML and CSS sufficient to build, troubleshoot, and QA web pages and landing pages within a CMS environment without full developer dependency - enabling faster iteration and independent execution of digital content updates.
• Strong understanding of CRO principles, A/B testing methodology, and UX best practices - with the ability to design experiments, interpret behavioral data from tools like FullStory, and apply findings to improve site performance, user experience, and conversion outcomes.
• Exceptional analytical and written communication skills - able to translate complex performance data into clear executive-ready insights and compelling digital marketing copy across channels.
• Proven ability to independently manage multiple concurrent digital programs - prioritizing effectively, meeting deadlines, and consistently delivering high-quality results with minimal direction.

Preferred:

• Hands-on experience with FullStory, Hotjar, or a comparable behavioral analytics platform - with demonstrated ability to use session replay, heatmaps, and funnel analysis to drive site experience improvements and inform CRO strategy preferred
• Working proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign) sufficient to independently produce and optimize digital marketing assets without full creative team dependency is preferred.
• Experience marketing within aviation, aerospace, luxury, or high-consideration purchase categories is a meaningful differentiator.

Our Benefits: Cirrus provides a range of exciting benefits, including:

• Comprehensive Health Coverage: Medical, vision, dental, with additional dependent coverage options
• Employer-Paid Coverages: Group term life, short- and long-term disability insurance
• Flexible Spending Accounts: FSA and HSA offerings with company contributions to HSA
• Well-being: Calm Health, Employee Assistance Program, and wellness incentives through medical provider
• 401(k) Plan: Dollar-for-dollar match up to 5% after 90 days, with 100% vesting at 1 year of service
• PTO: Various PTO plans starting at 100 hours accrued within the first year
• Additional Time off Benefits: Paid holidays, 2 weeks of Paid Parental leave, paid time for funeral leave and jury duty
• Career Development: Tuition reimbursement program and professional growth opportunities
• Exclusive Discounts: Cirrus Store, partner and marketplace discounts available
• Community & Engagement: Company and employee clubs at various locations

These benefits are designed to support your well-being, growth, and enjoyment at Cirrus!