Sr. Director, Commercial Strategy

Role Description

Cedar is looking for a Sr. Director, Commercial Strategy to help strengthen how we commercialize, launch, and scale products across Cedar’s portfolio. This role will sit within Cedar’s Commercial Strategy & GTM team and partner closely with:

• Product
• Product Marketing
• Sales
• Sales Enablement
• Client Management
• Delivery
• Product Strategy & Operations (PS&O)
• Finance

The Sr. Director will help translate Cedar’s product strategy into clear launch plans, pitch strategy, commercial readiness, rollout plans, and field guidance. This is a high-impact role for someone who can operate at the intersection of product, sales, marketing, and customer delivery. The ideal candidate can:

• Turn complex product capabilities into simple commercial narratives
• Build repeatable launch motions
• Help customer-facing teams understand what to sell, to whom, when, and why

Qualifications

• 8-12+ years of experience in GTM strategy, product commercialization, product marketing, sales strategy, customer strategy, consulting, or a related role
• Experience commercializing enterprise SaaS, healthcare technology, fintech, AI-enabled products, revenue cycle solutions, or other complex B2B products strongly preferred
• Strong ability to translate product capabilities into clear customer value, sales narratives, and commercial strategy
• Experience leading or supporting product launches, pilot-to-scale motions, sales enablement, or field readiness
• Strong cross-functional collaborator with experience partnering across Product, Sales, Product Marketing, Enablement, Client Management, Delivery, and Finance
• Excellent communication skills and comfort creating executive narratives, pitch materials, playbooks, and launch plans
• Commercial judgment and ability to understand buyer needs, sales motions, implementation considerations, and operational constraints
• Comfort operating in fast-moving, ambiguous environments where product and GTM strategy are still evolving

Requirements

• Define target segments, buyer personas, qualification criteria, use cases, launch sequencing, and commercial readiness requirements
• Partner with Product and Commercial Strategy to ensure launch plans are grounded in product readiness, customer need, market opportunity, and business impact
• Translate product capabilities into clear buyer-facing narratives, pitch strategy, ROI stories, and objection handling
• Support strategic customer and prospect conversations by helping shape executive narratives and product pitch materials
• Own launch planning for priority products and commercialization efforts, including pilot, beta, limited release, and broader rollout motions
• Partner with Sales Enablement and Product Marketing to ensure Sales, Client Management, Delivery develop and execute different GTM motions
• Create or guide sales playbooks, launch briefs, qualification guidance, objection handling, and internal FAQs
• Partner with Product to align launch timing, product dependencies, release readiness, and field communications
• Establish feedback loops from Sales, Client Management, Delivery, and customers to inform product iteration, messaging, packaging, and launch decisions
• Partner with Product, Commercial Strategy, Client Management, and Delivery to define pilot objectives, success criteria, rollout plans, and scale decisions
• Help determine when products are ready to sell, scale, pause, reposition, or require further validation
• Track launch performance and synthesize learnings from early sales cycles, pilots, deployments, and customer feedback
• Lead launch retrospectives and recommend improvements to Cedar’s commercialization process

Benefits

• Salary Range in CA, NY, NJ, CT, WA: $178,500 - $210,000
• Salary Range NOT in CA, NY, NJ, CT, WA: $160,700 - $189,050
• This role is also equity eligible
• This role offers a competitive benefits and wellness package
• Unlimited PTO for vacation, sick, and mental health days
• 16 weeks paid parental leave with health benefits for all parents
• Diversity initiatives including employee resource groups
• Cedar matches 100% of your 401(k) contributions, up to 3% of your annual compensation
• Access to hands-on mentorship, employee and management coaching, and a team discretionary budget for learning and development resources