Brand Manager

Brand Manager

We're currently seeking a Brand Manager to join our extraordinary team.

The Duravent Group is a recognized global technology leader in the HVAC industry, first-to-market with innovations in venting systems. Founded in 1956, our $500 million + company is headquartered in Detroit, Michigan, and has 15 locations across Canada, Mexico and the United States. Duravent leads with best-in-class design and manufacturing capabilities, world-class distribution networks, and customer-first service and support. We ensure quality and drive safety through scientifically proven materials and unequaled engineering. Duravent acquired Grand Rapids-based Hart & Cooley in 2021. A leader in the HVAC industry since 1901, the Hart & Cooley acquisition brings a legacy of quality and service, robust manufacturing and distribution capabilities, and a suite of trusted brands into the Duravent family. As a combined company, Duravent is uniquely positioned as the next generation leader in interior climate technology industry. Our team of passionate professionals needs you! Come join us and help us build for the future!

This Role

The Brand Manager reports directly to the VP of Marketing and will be responsible for ensuring DVG's brands, products and product lines resonate with current and potential customers. This person monitors marketing trends and monitors competitive companies in the marketplace so we can stay ahead of competition. They also ensure all graphic design work, photography and videography adhere to brand standards.

What You Will Do

• Create go-to-market plans for our parent company (The Duravent Group) and our flagship brands (Duravent, Hart & Cooley, Selkirk & Security Chimney and Builder's Best), as well as support buy/sell agreements and new acquisitions
• Manage projects and brand / product launch campaigns through all stages of development
• Serve as the primary point of contact for Product Managers
• Develop brand strategies for marketing initiatives
• Drive the exploration and definition of customer segmentation
• Define creative direction (verbal and visual) and ensure consistency of marketing content—from messaging to visual content including photography and videography
• Ensure key messages are on brand for various target audiences, across all marketing communications
• Ensures graphic designs, photography and videography meet brand guidelines in marketing material development
• Oversee digital and trade media and content development for all brands
• Establish and manage budgets for brand marketing activities
• Assist in the integration of new acquisitions
• Build the trade and digital media plans for the business and actively monitor performance
• Advise and drive direction for brand strategy (ex. brand pyramids and brand value propositions)
• Maintain relationships with company stakeholders

How You Will Do It

• Regularly work with Product Management and Marketing on new product launches by business unit
• Create brand pyramids, brand value propositions and product line value propositions through deep understanding of our target audiences
• Actively monitor the competition, taking note of how they are going to market and use that data to ensure the Duravent Group stays ahead of the competition
• Actively monitor the market and stay on top of trends
• Conduct market research on brand awareness, shopper insights, customer segmentation and more
• Develop a deep understanding of the Duravent Group brand and all sub-brand's brand standards
• Regularly communicate with the marketing team and product management to ensure brand alignment
• Track key performance indicators including advertising print (reach & frequency) and digital advertising (lead generation, views and clicks)

What We're Looking For

• • Bachelor's degree in business administration, marketing, public relations or communication studies or equivalent experience
  • 5-10 years of experience in product marketing, brand marketing or equivalent
  • Excellent leadership, teamwork and collaboration skills, with a background in brand management and product-driven marketing
  • Creative mindset, ability to scale rapidly, creating and executing tactics and strategies
  • Market research background or expertise
  • Experience using Adobe Creative Suite including Adobe In-Design is a must
  • Strong experience in photography and videography
  • Excellent analytical, written communication, content creation, and presentation skills
  • Must be a self-starter who is detail-oriented and well-organized

What We Offer

• Short Term Incentive Program (STIP)
• 401(k) with match
• Paid Holidays
• Paid Vacation
• Paid Personal Time Off
• Medical Insurance
• Dental Insurance
• Vision Insurance
• Long Term Disability Insurance
• Short Term Disability Insurance (variable per state)
• Life Insurance
• Flexible Spending Accounts
• Employee Assistance Plan

EEOC Statement:

Duravent is an equal opportunity employer committed to making employment decisions solely on valid job requirements. We provide employment opportunities to all qualified applicants without regard to race, color, creed, genetic information, religion, national origin, gender, sexual orientation, gender identity/expression, age, disability or veteran status.