Brand Manager

Retail Brand ManagerThe Retail Brand Manager is responsible for the development of the strategic marketing and merchandising direction for account partners within an assigned channel, based on meeting brand objective, department strategy, and sales goals. Plans will reflect the voice of the brand while driving demand across key markets/segments and the sell-in/sell-through of Carhartt product. This role will help to bring the Carhartt brand to life on the retail floors and online at the all-important point of decision and drive loyalty.Inspired by Hard WorkAt Carhartt, the values of hard work—dependability, honesty, and trust—are rooted in the legacy of our founder, Hamilton Carhartt. His commitment to serving hardworking people continues to inspire everything we do. Guided by his legacy and our mission— We serve and protect all hardworking people by building durable products —we remain dedicated to upholding these principles in every decision we make and every product we create.Associate ResponsibilitiesCollaborate with Sales, Product, Planning and internal Marketing partners to manage the transformation of the Brand Marketing strategy channel into account specific 3-year/annual plans and seasonal go-to-market executionAct as a strategic partner and primary point of contact with assigned account partners, collaborating and developing relationships with these partners to lead highly impactful integrated marketing and merchandising plans while driving ROIPlan, develop, implement and manage retail strategies designed to drive traffic and revenue, increase brand awareness and penetrate multiple consumer segments, within a given Region and/or channel of distributionManage complex omni-channel marketing programs that cross multiple account partners, departments, business categories and multiple marketing vehiclesHelp define and sell-in the vision for product presentation and communication that best inspires the consumer in support of Carhartt's Visual Standards both in-store and onlineDevelop, implement, manage and help optimize an account planning process to drive revenue, increase brand and product awareness with targeted consumer segments and support corporate Sales and Marketing initiatives at the account levelPlan, track, provide monthly spending estimates and measure the annual budgets of assigned account partners by reporting return on investment (ROI) for omni-channel marketing and merchandising programs on a quarterly, seasonal and annual basis to ensure revenue goals are being achievedAct as liaison between Sales, Planning and Marketing, helping to lead the development and activation of marketing programs delivering creative, media plans, in-store, online brand experiences and social media tools and other custom programmingKeep abreast of consumer trends by assigned channel of distribution, as it relates to social, on-line, omni-channel and retail behaviors, to develop and implement relevant and effective marketing programs that grow the Carhartt brand and businessMid-to-high level complexity of accounts requiring strong communication amongst teams to create plans and strategy requiring understanding of business acumenResponsible for building relationships and partnering with individuals in marketing and others (ex: Buyers, Planning, Operations, E-commerce, etc) for assigned accountsRequired EducationBachelor's degree in a related field or equivalent years of work experience may be considered in lieu of degreeRequired Skills & Experience5 or more consecutive years of marketing experience2 years of merchandising experience preferredStrong background with the apparel, retail, or consumer product industrySelf-starter with the ability to plan, develop, prioritize, implement, and manage retail strategies designed to drive traffic and revenue, increase brand awareness, and penetrate multiple consumer segments, within a given channel of distributionProblem solver with strong verbal and written communication skills with attention to detailStrategic and creative thinker with the vision to push beyond what has already been accomplishedAbility to establish an independent view, effectively collaborate in decision-making, with the ability to influence and motivate othersDemonstrated understanding of accounts, channels, consumers, and competitive set relevant to assigned account partnersIntermediate merchandising skills with the ability to integrate omni-channel marketing, sales, planning, etc.Demonstrated ability to manage relationships and facilitate meetings with accounts, agencies, and external resourcesStrong organizational skills with demonstrated ability to handle a variety of tasks and prioritize workloadPhysical Requirements and Working ConditionsRemote or in-office environmentExtensive travel up to 50%This position has a Remote location: Associate will have no regular requirement to be on-site. Travel on-site is limited to special events.Carhartt is a tobacco free workplace.We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.All associates are required to understand and act in accordance with the Carhartt Core Values. Carhartt reserves the right to change, modify, suspend, interpret or cancel in whole or in any part, the job duties outlined above at any time and without advance notice to the employee.