TikTok Shop Manager

The TikTok Shop Manager will be responsible for the day-to-day management and growth of TikTok Shop, driving revenue through affiliate partnerships, creator relationships, promotional opportunities, and operational excellence. Reporting to the Director of E-Commerce, this role will execute the TikTok Shop strategy while serving as the primary owner of Seller Center management, affiliate recruitment and activation, promotional planning, and platform optimization. The ideal candidate is highly organized, analytical, and passionate about social commerce, with a strong understanding of TikTok Shop's ecosystem and creator economy. Key Responsibilities 1. TikTok Shop Account Management Own day-to-day management of TikTok Shop Seller Center Maintain product catalog, pricing, bundles, and inventory visibility Monitor account health, compliance, customer experience metrics, and policy updates Coordinate with internal teams to ensure products, promotions, and inventory are accurately reflected on TikTok Shop Troubleshoot platform issues and partner with TikTok support as needed 2. Affiliate & Creator Program Management Recruit, onboard, and activate affiliate creators through TikTok Shop Manage ongoing creator communications and relationship building Develop outreach strategies to expand affiliate participation and sales contribution Coordinate product seeding and sampling programs Monitor creator performance and identify opportunities to scale top-performing partnerships Maintain affiliate commission structures and promotional incentives 3. Promotions & Campaign Execution Own execution of TikTok Shop promotional calendars, including platform-wide sales events and tentpole moments Apply for TikTok-funded promotional opportunities and campaign activations Coordinate discounts, bundles, coupons, flash sales, and limited-time offers Partner with the Director of E-Commerce to execute seasonal campaigns and product launches Ensure all promotions are properly configured, tested, and merchandised 4. Performance & Growth Optimization Analyze shop performance, affiliate productivity, and promotional effectiveness Identify opportunities to improve conversion rate, average order value, and GMV Monitor product-level performance and recommend merchandising strategies Track emerging TikTok Shop trends, creator opportunities, and platform updates Support testing initiatives across promotions, creator programs, and merchandising 5. Cross-Functional Collaboration Partner closely with Marketing, Creative, Operations, CRM, and Paid Media teams Coordinate creator content needs and promotional assets Ensure inventory readiness for key sales events and creator activations Support broader e-commerce initiatives that drive TikTok Shop growth Qualifications 5+ years of experience in e-commerce, social commerce, influencer marketing, affiliate marketing, or marketplace management Hands-on experience managing TikTok Shop Seller Center preferred Experience working with creators, affiliates, influencers, or ambassador programs Strong understanding of TikTok Shop promotional tools and platform features Highly organized with exceptional project management skills Strong analytical mindset with experience reporting on performance metrics Excellent communication and relationship management skills Beauty, fashion, lifestyle, or consumer products experience preferred Key Performance Indicators TikTok Shop Revenue & GMV Affiliate-Driven Revenue Creator Recruitment & Activation Creator Productivity & Retention Conversion Rate Average Order Value Account Health Metrics Product Sell-Through During Campaigns What Success Looks Like Consistently growing TikTok Shop revenue and affiliate contribution Building a scalable and highly engaged creator network Successfully executing promotional events and product launches Maintaining excellent account health and operational accuracy Identifying new opportunities to drive profitable channel growth Serving as the internal expert on TikTok Shop best practices and platform updates #J-18808-Ljbffr T3 Micro Inc