Sr. Programmatic Strategist, FreeWheel

Sr. Programmatic Strategist

FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we're making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world. The Sr. Programmatic Strategist serves as a strategic advisor to agency and advertiser partners, translating business objectives into programmatic media strategies that drive measurable outcomes and platform adoption. This role is responsible for shaping campaign approach, influencing investment decisions, and unlocking growth opportunities across the Buyer Cloud platform. Unlike traditional trading roles, this position focuses on strategy, performance consultation, and client influence, partnering closely with Sales, Planning, and Customer Success to drive revenue and long-term customer value.

Core Responsibilities:

• Lead strategic discussions with clients to define campaign objectives, KPIs, and programmatic approaches that align to business outcomes
• Translate platform capabilities into investment-driving recommendations across inventory, audience, and bidding strategies
• Influence budget allocation, test frameworks, and scaling decisions across active and prospective campaigns
• Own performance narratives and optimization strategies across key accounts
• Identify growth levers (e.g., supply expansion, audience strategy, bid optimization, pacing strategy) and proactively drive improvements
• Connect campaign performance to broader business impact (incrementality, reach, efficiency)
• Partner with Sales Planners and Sales to shape RFP responses, proposals, and strategic recommendations
• Play a key role in pitching programmatic strategy to clients, including participation in high-value client presentations
• Support upsell and cross-sell opportunities through data-backed recommendations
• Work closely with Sales Planning, Customer Success, and Campaign Services to ensure alignment from planning → execution → optimization
• Help standardize best practices, frameworks, and playbooks across accounts

Who you are:

• 5 - 7 years in programmatic, DSP, or agency trading/strategy roles
• Strong experience in client-facing strategic consultation (not just execution)
• Proven ability to influence media investment decisions
• Deep understanding of DSP mechanics + supply ecosystem
• Ability to translate data into clear, persuasive narratives for senior stakeholders Skilled in cross-functional collaboration, adept at navigating ambiguity and solving complex challenges in partnership with diverse teams.
• Ability to leverage AI-driven tools and data platforms to analyze large datasets, automate insight generation, and translate findings into strategic recommendations; familiarity with SQL, Python, and BI/visualization tools preferred.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Support a culture of inclusion in how you work and lead.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Skills:

Campaign Strategies; Programmatic Strategy; Business Performance Consulting; Client Maintenance

Salary:

Primary Location Pay Range: $100,106.20 - $150,159.30

Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

Education:

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience:

5-7 Years