Sr. Digital Strategist - AI Adoption

Senior Adoption Digital Strategist – AI Transformation (L4) Location: New York City Employment Type: Full-Time About The Role Adobe Customer Solutions is seeking a Senior Adoption Digital Strategist (L4) with deep expertise in AI transformation and operating models to lead organizational readiness and sustained value realization for enterprise customers. This role focuses on ensuring AI-powered capabilities are successfully embedded into how organizations operate, make decisions, and deliver value. The Senior Adoption Digital Strategist partners closely with executive stakeholders, delivery teams, and cross‑functional customer groups to align people, process, and technology in support of large‑scale AI‑enabled transformation initiatives. The ideal candidate brings a strong consulting mindset, hands‑on change leadership experience, and a practical understanding of how AI impacts operating models, decision‑making, workflows, and workforce capabilities. What You’ll Do Lead AI Adoption & Change Strategy Design and execute comprehensive operating models and change strategies using Prosci ADKAR, aligned to AI‑enabled transformation initiatives based on AI Human Hybrid Operating Models. Conduct stakeholder analysis, change impact assessments, and organizational readiness diagnostics related to AI adoption for operating models. Translate AI strategy and vision into actionable adoption plans across roles, workflows, governance, and decision rights leading to bespoke operating models. Enable AI Transformation Lead adoption initiatives focused on the introduction of AI‑driven capabilities such as AI agents, Agentic AI automation, personalization, intelligent insights, and decision support. Support customers in integrating AI into existing business and marketing workflows in responsible, scalable ways. Apply adoption strategies in the context of Adobe AI‑powered solutions, including Adobe Experience Platform, Adobe Journey Optimizer, and Firefly. Drive Organizational Readiness Assess current‑state and future‑state operating models impacted by AI adoption and focus on process flow diagrams. Identify role changes, skill shifts, and capability gaps required to enable AI‑driven ways of working. Partner with solution and delivery teams to ensure adoption considerations are embedded throughout AI program design and execution. Engage and Influence Executives Lead executive workshops, visioning sessions, and alignment discussions focused on AI strategy, adoption, and risk. Serve as a trusted advisor to senior leaders across Marketing, Digital, IT, Data, and Operations. Communicate AI adoption progress, risks, and outcomes through clear, executive‑ready storytelling. Measure Adoption & Value Define and track adoption KPIs tied to AI usage, behavior change, and business outcomes. Use qualitative and quantitative feedback to refine adoption strategies and accelerate AI uptake. Support customers in realizing and sustaining measurable value from AI investments. Support Sustained Adoption Design reinforcement strategies to ensure long‑term AI adoption post go‑live. Partner with Adobe Digital Learning Services to align training to AI‑enabled workflows and evolving roles. Mentor strategists and contribute to delivery excellence across AI‑focused engagements. What You Bring Required Qualifications 6+ years of experience in change management, operating model/organization design, digital transformation roles within management consulting, utility‑based experience. Active Prosci ADKAR certification. Proven experience supporting or leading AI transformation initiatives, including workflow change, role evolution, or capability enablement. Strong familiarity with AI‑powered platforms and solutions, ideally within marketing, customer experience, or enterprise contexts. Exceptional executive communication and presentation skills, including the ability to create executive‑ready PowerPoint narratives. Strong strategic, analytical, and problem‑solving skills. Bachelor’s degree required; Master’s degree preferred. Willingness to travel to client sites as needed. Equal Employment Opportunity Statement Adobe is a proud Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. #J-18808-Ljbffr Adobe