Senior Paid Media Specialist

Data-driven and analytical, the full-time Senior Paid Campaigns Specialist will lead, scale, and optimize paid media campaigns across various platforms, focusing on profitable affiliate marketing monetization in a 100% remote role during Eastern Standard Time hours. Key Responsibilities Own the Arbitrage Engine by planning, launching, scaling, and optimizing paid marketing campaigns across multiple platforms Manage complex budget allocations and automated bid strategies to maintain positive unit economics Design rigorous A/B testing frameworks to systematically lower acquisition costs across various campaign elements Required Qualifications Demonstrable advanced mastery of Meta Ads Manager, Google Ads, ChatGPT ads, and native advertising networks Strong quantitative skills with proven proficiency in Excel, including financial modeling and pivot tables Deep understanding of affiliate marketing dynamics, including EPC, CVR, and revenue-share models Direct experience using LLMs and prompt engineering to automate marketing workflows Exceptional ability to present complex data to C-suite and cross-functional leaders