Sr. Staff, Revenue Marketing, ABM & Customer Growth

Sr. Staff, Revenue Marketing Manager

We're looking for a Sr. Staff, Revenue Marketing Manager to drive customer growth and account-based marketing (ABM) that directly impacts pipeline and revenue.

This role will execute targeted account programs that support new logo acquisition and expansion within existing customers, including upsells, cross-sells, and product adoption initiatives. You will partner closely with Sales, SDRs, Customer Success, and BizOps to activate high-priority accounts and help move opportunities through the funnel.

This is a revenue-aligned marketing role with clear pipeline goals.

What You'll Do

1. Drive Customer Growth & Expansion Marketing

• Develop lifecycle marketing strategies that support retention, adoption, upsell, and cross-sell opportunities
• Partner with Customer Success to identify key expansion triggers (usage, maturity, renewal windows, risk signals)
• Build targeted programs that move customers from initial adoption to expansion and advocacy
• Align messaging and campaigns to different stages of the customer journey

2. Execute ABM Programs

• Design and implement repeatable ABM playbooks that can scale across regions, industries, and product lines
• Lead execution of account-based campaigns across paid media, email, events, content, and digital channels
• Continuously test, learn, and optimize program performance to improve engagement and conversion within target accounts

3. Pipeline & Performance Ownership

• Take ownership of pipeline contribution targets across both new and existing accounts
• Partner with BizOps to track and report on:
• Pipeline created and influenced
• Expansion pipeline
• Account progression and velocity
• Use performance data to adjust strategy

4. Sales & Customer Success Collaboration

• Act as a strategic partner to Sales, Product Marketing, and Customer Success in defining go-to-market priorities
• Contribute to account planning, vertical strategies, and campaign themes
• Ensure alignment between messaging, target accounts, and sales
• Communicate insights from campaigns and account engagement to help inform GTM decisions

5. Leverage Data, Insights & Technology

• Use intent data, CRM insights, and engagement analytics to guide decision-making and prioritization
• Identify high-value accounts and buying group signals to inform sales action
• Partner with RevOps to evolve reporting, attribution, and measurement frameworks
• Continuously improve how data is used to drive more precise, effective marketing

What Success Looks Like (12 Months)

• Clear contribution to pipeline across new and expansion revenue
• ABM campaigns launched and optimized for priority accounts
• Increased engagement within named target accounts
• Documented influence on upsell and cross-sell opportunities
• Strong sales partnership and feedback loop

Who You Are

• 5–8 years in B2B demand generation or ABM marketing
• Experience supporting enterprise or mid-market sales teams
• Comfortable with pipeline goals and revenue metrics
• Strong project manager who can drive campaigns across channels
• Analytical and performance-focused
• Confident partnering with Sales and Customer Success
• Experience with marketing automation and CRM systems (HubSpot, Salesforce, etc.)

Nice to Have

• Experience marketing technical products
• Experience with long sales cycles
• Background in ABM platforms (6sense, Demandbase, Terminus, etc.)
• Exposure to customer marketing or retention programs

Why This Role Matters

As we evolve from traditional demand generation to full revenue marketing, this role is critical to helping marketing influence both new business and expansion growth. You will play a hands-on role in activating target accounts and driving measurable revenue impact.

The base pay range for this position is between $116,479 to $145,598 annually. Base pay will depend on multiple individualized factors including, but not limited to internal equity, job related knowledge, skills and experience. This range represents a good faith estimate of compensation at the time of posting. Boston Dynamics offers a generous Benefits package including medical, dental vision, 401(k), paid time off and a annual bonus structure. Additional details regarding these benefit plans will be provided if an employee receives an offer for employment.