Digital Content Specialist

At Arkana Laboratories, everyone has an important role to fill. Our team is dedicated to making life better for those who need it most. We work hard each day to advance our understanding of disease and provide world‑class care to our patients, while celebrating diversity and teamwork. For more than twenty years, our people, culture, and values have remained strong. About the role The Digital Content Specialist is responsible for Arkana's social media channels and digital content operation from strategy through execution. Reporting to the Marketing Manager, this role operates with significant autonomy. Day-to-day, you will work directly with Arkana physicians and staff to develop content—planning it, producing it, and getting it out the door. You will own the content calendar, manage publishing workflows, and monitor performance without waiting for direction. This role carries real reputational weight. Arkana has built a trusted brand in the renal pathology space over decades, and this person is responsible for maintaining that trust across every public‑facing channel. What you’ll do Independently manage Arkana's social media content operation across LinkedIn, Instagram, Facebook, TikTok, and others—making day‑to‑day editorial decisions on format, platform, cadence, and creative approach Partner directly with Arkana physicians to plan, coordinate, record, and produce video and written content; translate clinical expertise into content appropriate for professional and patient audiences Film, edit, and produce video content end‑to‑end—physician‑led educational pieces, lab features, and campaign assets Write and edit copy for social posts, video captions, and short‑form digital content with attention to accuracy, voice, and compliance Own the content calendar; manage scheduling tools and publishing workflows independently Monitor channel performance, pull own analytics, draw actionable conclusions, and present strategic recommendations to the Marketing Manager Lead content execution for time‑specific campaigns in coordination with the broader marketing team Evaluate new platforms and content formats; bring platform recommendations to leadership with supporting rationale Coordinate with internal teams and external vendors to support content production; manage those relationships and timelines independently Apply working knowledge of HIPAA and healthcare communication standards to all content; flag compliance questions proactively Qualifications Education Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or a related field. Experience 3–5+ years of experience in content creation, social media management, or digital marketing Demonstrated history of operating with significant autonomy—managing content channels and making independent editorial decisions without per‑post approval Prior experience in a healthcare, scientific, or B2B environment strongly preferred Portfolio demonstrating video production and social content work required; samples that show independent creative decision‑making preferred Skills and abilities Ability to produce video and audio content end‑to‑end: filming, editing, and publishing with minimal oversight Strong copywriting and editing skills with a developed editorial voice and attention to brand consistency Comfortable working with physicians and clinical professionals as content collaborators Proven ability to translate technical or scientific subject matter into clear, engaging content for non‑specialist audiences Data‑literate—independently pulls performance metrics, draws actionable conclusions, and adjusts approach accordingly Strong organizational and project management skills; able to manage multiple content streams and production timelines simultaneously Low ego and high patience; role requires flexibility, resilience, and the ability to work around competing priorities without losing momentum Genuine curiosity about Arkana, our work, and the professional audiences we serve Technical skills Proficiency in Adobe Creative Cloud (Premiere Pro, After Effects, or equivalent video and audio editing tools) Proficiency in major social platforms: LinkedIn, Instagram, Facebook, TikTok Experience with social media scheduling and analytics tools (Sprout Social, Hootsuite, or similar) Proficiency in studio equipment—camera, lighting, and audio Proficiency in Microsoft Office Suite What great looks like here Independent editorial judgment—confident, informed decisions on content and platform strategy without needing step‑by‑step direction, escalating selectively when the stakes are genuinely high Brand stewardship—understanding that managing Arkana's social presence is a reputation‑management responsibility, not just a content‑production job Accountability—full ownership of channel performance and content quality, holding the operation to a high standard without being managed to it Strategic thinking—seeing beyond individual posts to understand how content decisions compound into channel presence and brand perception Physician relationship management—building productive working relationships with staff, navigating physician schedules, and producing work that reflects genuine understanding of the subject matter Benefits Generous paid time off and paid holidays Minimal‑cost health insurance for you and affordable options for your family 401(k) with immediate eligibility and match Company‑paid life insurance Company‑paid long‑term disability coverage Affordable vision and dental plans Flexible Spending Account or Health Savings Account availability Wellness plan and complimentary yoga classes Monthly in‑office massages and employer‑sponsored lunches We are an equal‑opportunity employer committed to a diverse workforce. Arkana Laboratories complies with the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA) and provides reasonable accommodations for qualified individuals with disabilities. All qualified applicants are encouraged to apply. #J-18808-Ljbffr