Digital Marketing & Event Specialist

Digital Content & Event Marketing Specialist Reports To: Marketing Director About Caldwell Law Firm We are a fast-growing global law firm, with offices in Boston, Los Angeles, London, and Tokyo. We specialize in a broad range of practice areas including corporate law, mergers and acquisitions, private equity, venture capital, intellectual property, complex commercial litigation, antitrust, securities, regulatory compliance, and strategic advisory services. Our attorneys advise clients across diverse industries such as technology, life sciences, healthcare, financial services, fintech, consumer goods, energy, aerospace, media and entertainment, and several emerging growth sectors. We are a Leading firm recognized in the prestigious law firm ranking, Chambers. Position Overview We are looking for a highly organized, proactive, and execution-focused Digital Content & Event Marketing Specialist to support the growth of Caldwell's content, social media, event marketing, and CRM initiatives. This role will be responsible for executing day-to-day marketing activities, coordinating events and vendors, supporting attorney thought leadership, maintaining CRM adoption and engagement across the firm, and helping build the processes, AI systems, and workflows that enable scalable growth and contribute to strengthening Caldwell's brand, reputation, and global market presence. Key Responsibilities Content Marketing & Social Media Management Manage and maintain Caldwell's content calendar across social media, website, email, and events. Draft, edit, publish, and optimize content including articles, newsletters, attorney profiles, announcements, event promotions, and thought leadership content. Coordinate content creation with attorneys, partners, external vendors, and subject matter experts. Repurpose long-form content into short-form social media assets, email campaigns, and digital content. Monitor content performance and provide regular reporting and optimization recommendations. Publish and maintain content through WordPress and other marketing platforms.(Front End) Ensure consistency of messaging, branding, and quality across all marketing channels. Event & Experience Marketing Coordinate and execute webinars, networking events, conferences, client programs, sponsorships, and strategic partnerships. Manage event logistics, communications, registrations, vendors, timelines, and attendee experience. Create promotional campaigns that drive attendance and engagement. Build repeatable event processes, templates, and playbooks that can scale globally. Develop & maintain a worldwide networking and events calendar. Track event KPIs, attendee feedback, and performance metrics. Support attorneys before, during, and after events to maximize business development opportunities. AI Marketing Automation & CRM Operations - (HubSpot & NetSuite Focus) Support CRM adoption and utilization across the firm by collaborating with attorneys and staff to ensure accurate data management, consistent usage, and alignment with business development and marketing initiatives. Assist with CRM training, onboarding, and ongoing education efforts, helping team members understand best practices and leverage the system effectively. Maintain CRM data integrity, support reporting and segmentation needs, and identify opportunities to improve processes, user engagement, and overall system adoption. Own and optimize HubSpot marketing automation, including workflows, email campaigns, lead nurturing, and segmentation. Maintain marketing dashboards and automated reporting systems, leveraging AI and analytics tools to track performance across marketing programs. Qualifications Bachelor's degree in Marketing, Communications, Journalism, Public Relations, Business, or related field. Advanced degree preferred. 3+ years of experience in content marketing, event marketing, social media management, integrated marketing. 3+ years of experience with HubSpot (marketing automation, workflows, reporting, CRM management) Desired Skills & Attributes Exceptional writing, editing, and communication skills. Strong project management and organizational abilities. HubSpot Certifications Experience with WordPress, email marketing platforms, and social media platforms. Experience managing multiple projects simultaneously Familiarity with Canva, Google Analytics, and AI-powered marketing tools like Copilot Cowork & Claude What We Offer Competitive Compensation A market-competitive salary commensurate with your experience, expertise, and contributions. Opportunities to expand your responsibilities and advance within a fast-growing global marketing organization, with exposure to strategic marketing, business development, marketing operations, AI-enabled marketing, and leadership initiatives. Global Impact Collaborate with attorneys and business professionals across our Boston, Los Angeles, London, and Tokyo offices to elevate Caldwell's global brand, thought leadership, and client engagement. Meaningful Work Play a central role in shaping the firm's content strategy, digital presence, client events, and marketing programs that directly support business growth and strengthen our reputation in the global legal marketplace. Work with leading marketing technologies, including HubSpot, AI-powered productivity tools, analytics platforms, CRM automation, and digital marketing technologies to build scalable, data-driven marketing programs. Competitive health, dental, vision, retirement, paid time off, and wellness benefits designed to support your personal and professional well-being. Join an entrepreneurial, highly collaborative team where creativity, initiative, accountability, and innovative ideas are recognized and rewarded. Opportunity to Build Something Exceptional Help shape the future of one of the fastest-growing global law firms by creating marketing programs, events, content, and client experiences that have a lasting impact on the firm's continued growth and success. #J-18808-Ljbffr Caldwell