Business Development Rep - Off Premise - Liquor

Looking for a rewarding career? We are a leading family-owned beverage distributor with a strong legacy in beer and a growing presence across spirits, wine, non-alcoholic beverages, and mixers. We proudly represent top beverage brands and are committed to excellence, innovation, and growth. Join our team and help shape the future of the total beverage industry.

Position Summary: HILLSBOROUGH AND PASCO TERRITORIES . The Business Development Representative is responsible for managing and growing a defined sales territory through the execution of a total beverage strategy, selling liquor, wine, beer, non-alcoholic beverages, and mixers across all assigned accounts. This role operates as an independent contributor, owning account relationships, driving sales growth, and executing company and supplier initiatives, with support and guidance from sales leadership.

Key Responsibilities: Territory Ownership & Sales Growth
• Manage and grow all assigned accounts within the territory, driving volume, revenue, and market share
• Sell and promote a full portfolio of liquor, wine, beer, non-alcoholic beverages, and mixers
• Identify new business opportunities, open new accounts, and expand distribution within existing accounts
• Develop and execute territory-level sales plans aligned with company and supplier goals
• Analyze sales performance and adjust strategies to maximize results

Account Management & Execution
• Build and maintain strong relationships with on- and off-premise customers
• Ensure consistent account coverage through organized routing and scheduling
• Execute promotions, pricing strategies, displays, and merchandising standards
• Maintain proper inventory levels, product placement, and point-of-sale execution
• Act as a trusted advisor by sharing product knowledge and category insights across all beverage segments

Market Intelligence & Brand Execution
• Monitor competitive activity and communicate insights to leadership
• Support supplier initiatives, brand standards, and in-market activations
• Stay informed on trends across spirits, wine, beer, and non-alcoholic categories
• Represent the company and its brands professionally in the marketplace

Collaboration & Development
• Partner with sales leadership for coaching, development, and performance feedback
• Participate in team meetings, trainings, and ride-withs to enhance skills and effectiveness
• Continuously build knowledge across all beverage categories to support a total beverage selling approach

Job Requirements:
• Previous Liquor sales experience (Minimum of 5+ Years)
• Strong knowledge of liquor, wine, beer, non-alcoholic beverages, and mixers
• Proven ability to work independently and manage a territory effectively
• Strong relationship-building, communication, and negotiation skills
• Results-driven with solid analytical and problem-solving abilities
• Highly organized with strong time management skills
• Proficiency in Microsoft Office and sales/reporting tools
• Valid driver's license with a safe driving record
• Ability to pass background

Compensation & Incentive Structure:

This role offers a competitive compensation package designed to reward both performance and growth within the territory.
• Base Salary + Incentive Compensation (commensurate with experience)
• Monthly and/or Quarterly Bonus Opportunities tied to:

o Total revenue and volume growth across liquor, wine, beer, non-alcoholic beverages, and mixers

o Achievement of supplier and company sales goals

o Distribution gains (new items, new accounts, expanded placements)

o Execution of key brand initiatives and promotional programs

Incentive Upside: High-performing representatives have the opportunity to exceed target earnings through strong territory growth and execution

Additional Compensation & Benefits May Include:

o Mileage reimbursement

o Mobile phone stipend

o Health, dental, and vision insurance

o 401(k) with company match

o Paid time off and holidays