Marketing Automation Specialist

Marketing Automation Specialist

The Marketing Automation Specialist supports the day-to-day execution and maintenance of BELAY's marketing technology and automation systems. This hands-on role builds and maintains workflows, emails, forms, lead handoffs, and other automated processes while helping ensure marketing data and assets are accurate, organized, and reliable.

The Marketing Automation Specialist partners across Marketing, Sales, and Service Line teams to implement changes, troubleshoot issues, maintain marketing technology, and support scalable growth. This role works closely with Marketing Operations, Marketing Data, MarTech, Creative, and Paid Media partners to support system integrations, reporting accuracy, and conversion tracking.

Essential Functions

• Maintain and administer the HubSpot data model, including lifecycle stages, contact and company properties, custom objects, and the relationships between them, escalating structural issues as needed.
• Remediate and help prevent structural data issues by maintaining naming conventions and property governance standards.
• Run recurring data quality audits covering duplicates, and retired items in our platformsPaid Ads, Organic Social, Asana, etc.
• Systematically audit and organize channels, platforms, and MarTech so tools and reporting can rely on clean data.
• Monitor and QA workflows and automations within techstack to ensure they are functioning correctly, troubleshooting errors or unexpected behavior as needed.

• Build, test, QA, and maintain automations, workflows, forms, emails, and related technical processes across HubSpot and the broader MarTech stack.
• Implement and maintain behavioral intent tiering to support audience segmentation based on demonstrated intent and engagement.
• Identify and reconcile discrepancies between HubSpot and Salesforce, escalating structural synchronization issues as appropriate.
• Support conversion tracking and email deliverability, including list health, suppressions, and send QA.
• Partner with AEO and SEO owners to translate evolving strategies into tactical execution.
• Troubleshoot systems, data, and technical processes to identify issues and implement effective solutions.

• Support channel owners with landing page builds, publishing, tagging, testing, and technical setup for evolving AEO and SEO initiatives.
• Execute established processes consistently, document procedures, and identify opportunities for automation and process improvement.
• Support additional marketing operations projects as assigned.

• Build and maintain proficiency across HubSpot, Meta, Google, Asana, and other internal marketing tools.
• Leverage AI tools appropriately to support research, troubleshooting, documentation, and workflow efficiency.
• Demonstrate resourcefulness in researching solutions, troubleshooting issues, and documenting learnings for future use.
• Identify opportunities to improve, standardize, or automate recurring processes.

Minimum Qualifications

• 3+ years of experience in marketing, marketing operations, coordination, administration, or a related role.
• 2+ years of hands-on experience with HubSpot.
• Experience executing detail-oriented processes with a high degree of accuracy.
• Strong written communication and documentation skills.
• Demonstrated ability to learn new systems and processes and execute work independently.

Preferred Qualifications

• Experience with Meta Ads Manager, Google Ads, Asana, or comparable marketing technology platforms.
• Experience with data cleanup, migration, list management, or data governance.
• Familiarity with AI tools for research, documentation, or workflow automation.
• Experience supporting marketing automation, paid media, marketing operations, or project management initiatives.

Skills & Competencies

• Strong attention to detail and commitment to accuracy.
• Resourcefulness and persistence in troubleshooting and resolving issues.
• Strong organizational and follow-through skills.
• Ability to manage repetitive, detail-oriented work consistently and effectively.
• Ability to learn new tools, systems, and processes quickly.
• Collaborative and receptive to feedback, with the ability to work effectively across teams.
• Strong written communication and documentation skills.

BELAY is a remote-first organization. This role requires a dedicated home office, regular use of virtual collaboration tools, and a work schedule that aligns with business needs and BELAY's core collaboration hours. Occasional travel or flexibility outside standard business hours may be required based on the role.

• Prolonged periods of sitting and computer use.
• Frequent participation in virtual meetings.
• Ability to communicate effectively through video conferencing, email, and phone.
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.

Direct Reports: None

This job description is intended to describe the general nature and level of work performed by individuals assigned to this position. It is not intended to be an exhaustive list of all responsibilities, duties, or qualifications. Responsibilities may change from time to time based on business needs, and team members may be assigned additional duties as needed.

BELAY is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and applicants and do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, genetic information, veteran status, or any other protected status under applicable law.

Salary Range: $60k-$70k

Location Requirements: This role is remote within the U.S. However, due to employment and tax compliance considerations, we are currently unable to hire employees in the following states: California, New York, Illinois, Oregon.