Sr. eCommerce Specialist

Sr. eCommerce Specialist

Crayola has inspired children to express their creativity since 1903. Crayolians take pride in fulfilling our mission of helping parents and educators raise creatively alive children around the world. Join our team and be part of an iconic brand that develops quality art products and experiences that are loved by families and preferred by teachers. Our company culture is mission focused, and encourages fun, collaboration, transparency, and helping others. Crayola believes our workforce benefits from a broad spectrum of diverse ideas and perspectives which enables us to understand our consumers better.

This position plays a pivotal role in executing and optimizing Crayola's strategic growth initiatives on Amazon. Reporting into the Amazon Account Manager, this role serves as a critical conduit between internal cross-functional teams and Amazon's vendor teams. With a strong focus on operational excellence, data-driven decision-making, and continuous process improvement, this individual is responsible for driving tactical execution that directly supports topline growth and long-term customer development.

This senior-level role requires proactive ownership of high-impact projects including forecasting, item and content strategy, retail media coordination, and promotional activation.

Principal duties and responsibilities:

• Maintains and evolves operational trackers, item set-up files, and promotional planning tools to ensure accuracy, visibility, and alignment across teams.
• Independently manages team cadence, leads meeting scheduling, agenda setting, and cross-functional alignment in partnership with the Amazon Account Manager.
• Develops and improves team processes that drive clarity, efficiency, and accountability in execution.
• Maintains a high level of organization to efficiently manage tasks, prioritize responsibilities, and streamline workflows.

Product Display Page (PDP) Strategy & Content Execution:

• Leads item onboarding and maintenance processes, working across Sales and CX teams to ensure seamless setup, strong content health. Regularly tracking and communicating progress and completion to Amazon Account Manager.
• Develops and implements PDP variation strategies that enhance discoverability and optimize the shopper journey.
• Collaborates with SEO and digital content stakeholders to ensure product pages align with both paid and organic traffic goals, maximizing visibility and conversion.

Data Analytics, Forecasting & Performance Management:

• Co-author and own item level forecast for customer to protect against out-of-stocks, lost demand and improve forecast accuracy.
• Owns weekly performance reporting, providing actionable insights and data-backed recommendations to guide sales and promotional strategies.
• Collaborates with the retail media team to ensure advertising investments align with item-level priorities and drive measurable ROI.
• Continuously iterates on reporting tools and forecasting methodologies to improve accuracy and efficiency.

Customer Ownership:

• Serves as the day-to-day operational lead with Amazon AVS, fostering a strong working relationship to maximize support and resolve challenges swiftly.
• Attends all VM meeting, captures and disseminates key takeaways, action items, and follow-ups across internal teams.
• Acts as proxy for the Account Manager when needed, demonstrating confidence and ownership in managing customer conversations.
• Leads customer calendar planning at least six months out, ensuring alignment with inventory flow, promotional windows, and Crayola's retail activation calendar.
• Partners across media and content teams to ensure customer-facing initiatives are executed in a cohesive, timely manner.

Job specifications:

• Bachelor's degree in business, marketing, supply chain or related field
• 2-4 years' experience in a customer-facing or client support role within ecommerce, CPG, or retail account coordination
• Proficient in Amazon programs and tools such as: Vendor Central & Retail Analytics, AVS services, Brand Registry, and the Andon Cord process
• Comfortable working with syndicated data platforms or BI tools (e.g., Stackline, Power BI)
• Analytical mindset with experience using data to drive decision-making and optimize outcomes
• Collaborative and effective communication, interpersonal, and conflict management skills; able to influence and collaborate cross-functionally and externally
• Strong project management and organizational skills with the ability to manage multiple priorities in a dynamic environment
• Self-starter with a bias toward action, communicating challenges with solutions and actively identifies and implements enhancements to existing processes
• Excellent in Windows Suite, specifically Excel and PowerPoint

Physical conditions:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is frequently required to sit, talk, and hear. The employee is frequently to use hands and fingers to operate, handle, or feel objects, tools, or controls; and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus.

Disclaimer: The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

Why Crayola?

• Kid inspired culture
• Free admission to Crayola Experience for employees
• Community volunteerism opportunities
• Annual bonus potential for all full-time employees
• Company matched 401k & employee value sharing plan
• Comprehensive healthcare benefits for eligible employees
• Education assistance program
• Wellness programs
• Employee resource groups
• Generous product discounts onsite & online
• Company sponsored employee events
• Discounts on a wide variety of products and services automotive, electronics, fitness, travel and entertainment

Green is our favorite color! Crayola cares about the environment and responsibly makes the products you love. Learn more about Crayola's creative solutions for greener tomorrows.

Crayola is committed to providing competitive market compensation. Our pay ranges are established using reliable market data and consider factors such as job responsibilities, industry benchmarks, and geographic location.

Individual starting pay is determined by a candidate's skills, experience and qualifications. This role is eligible to participate in an annual incentive plan as per plan guidelines.

Equal opportunity employer/protected veterans/individuals with disabilities. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.