Account Executive, Influencer and Celebrity Relations

Job Description

Job Description

BPCM is a women-led public relations and communications agency built on strategic brand partnerships and sustainable storytelling. Our greatest strength is our team, and we prioritize their wellbeing, growth, and connection. We are committed to sustainability, brand excellence, and creating meaningful, culturally resonant narratives for our clients. We look for individuals who are excited to join a collaborative, innovative environment where ideas are valued and growth is encouraged.

The candidate will cultivate an abundance of relationships with influencers and their teams in a variety of categories and work across all aspects of influencer marketing – including: incentivizing influencers to participate in brand campaigns and developing relationships via earned programming, assisting with the preparation and execution of influencer campaigns and prompting high-impact results via creative programming. Our ideal candidate is a great multi-tasker and collaborative team player, who is well organized with 2-3 years of experience in influencer relations or influencer marketing experience.

Requirements

Responsibilities will be (but are not limited to):

• Develop client-appropriate target lists and assisting in development of celebrity and influencer brand strategies
• Assist in execution of influencer & celebrity relations strategies for clients across fashion, wine & spirits, beauty, mobility, and more
• Create call agendas and take notes outlining client and internal action items
• Work to foster and develop relationships with brand-appropriate influencers & stylists and their teams
• Consistently research new up-and-coming talent, emerging influencers, award season films and buzz-worthy VIP events and communicating to the team and clients where appropriate
• Support in planning small influencer activations, events and programs
• Manage shipping and messengering products & mailings, ensuring accuracy in presentation and delivery in collaboration with in-house teams and/or BPCM’s showroom manager
• Pro-actively search for client placements on social media & photo sites and distributing images to the client once secured
• Ensure appropriate presentation of client collections within the showroom and managing inventories
• Participate in brainstorms for creative partnership and activation ideas for clients
• Support with VIP outreach to talent teams (publicists, managers and agents) to secure targeted talent to attend client or project-based events
• Coordinate white-glove services for special events, including booking glam, cars and wardrobe and creating a detailed event itinerary for each VIP event attendee
• Create celebrity dressing and special event press releases and distributing them to fashion and entertainment media via Launchmetrics
• Participate in Los Angeles event staffing for clients across the company
• Support team in updating weekly and monthly client reports as well as any project, event, or campaign recaps
• Track and report social media metrics both manually and through Lefty or client-preferred platforms

Desired Skills & Experience:

• Previous experience, at least 2-3 years, working in influencer marketing (agency or in-house)
• Excellent communication and interpersonal skills with the ability to build and maintain relationships
• Some relationships with influencers, talent teams (assistant level and up), managers, agents, stylists, etc.
• Knowledge of social media platforms and influencers across the fields of fashion, beauty, lifestyle and other topics of personal interest
• Ability and eagerness to learn and integrate AI tools and platforms
• Awareness of and passion for discovering interesting influencers and tastemakers based in LA across all professional fields
• Problem solving and solutions-oriented with a proactive attitude
• Ability to multi-task and juggle a diverse range of clients and projects
• Proficient computer skills i.e., PowerPoint, Excel and Word
• Experience using Launchmetrics a plus, but not required

Benefits

• Medical, Dental, Vision Benefits
• 401k and additional supplementary benefits
• WFH Stipend
• Summer Fridays
• Generous PTO policy with a 2-week holiday break in December

This role will be hybrid, 3 days minimum in office.

The anticipated salary range for this position is $55,000.00- $67,000.00 annually. Actual compensation is based on a range of factors including but not limited to skill set, level of experience, and location. Whether a prospective employee will be paid within the compensation range listed above will depend on a number of factors including but not limited to the candidate's depth of experience and qualifications; the level of specialization the role requires; budgetary considerations, and the local market conditions that exist where the employee will be based.

Why BPCM:

We believe that the strongest aspect of our agency is our team, and we take great care in ensuring their wellbeing, connection and support. Our past, present and future team will tell you that BPCM is extremely strong at balancing a fast-paced, high-achieving environment with a strong community and individual care. Our agency is committed to excellence for our clients, and for each other. We offer a competitive salary, benefits, hybrid work schedule, WFH stipend, summer hours and a generous Paid Time Off policy.

BPCM is committed to fostering and promoting an inclusive environment that allows us to recruit and retain highly talented staff with diverse backgrounds and differing abilities.

The job description is to be used merely as a guide of expectations rather than an exhaustive list of all duties and competencies. All requirements and skills are subject to change as business needs evolve.