Publicist

Job Description

Job Description

JOB DESCRIPTION:

A Publicist should have the capacity and skillset to instill trust in clients and ability to develop relationships within the fashion and lifestyle industry. Within the media relations sphere, they will be responsible for trafficking, gifting, managing celebrity/VIP dressing and placements, and managing press coverage. The ideal candidate will be an excellent communicator, extremely organized, and proactive with experience in house or at an agency. The Publicist will work within the PR department and act as an integral ambassador to both KCD and its clients

The candidate will bring a professional, motivated and diversified skills set to compliment the department and agency. Strong interpersonal and organizational skills as well as the capability to prioritize and manage multiple projects will contribute to their overall Agency success. They will have the appropriate style and taste to serve as an exceptional brand ambassador for both KCD and its clients.

Responsibilities Include:

• Provide support to Sr. Publicist and Sr. Team for both day-to-day and long-term responsibilities
• Service a variety of fashion brands from emerging designers to industry leaders
• Work collaboratively with senior management to gain understanding of the clients image, ideals and goals
• Serve as key day-to-day contact with clients
• Provide a consistent, professional and diligent client experience while managing client expectations
• Work with supervisors to develop/execute feature stories, product placement, editorial reporting and analysis
• Work with team and clients to develop materials, briefings, on-site support and coordinate events and press days
• Manage press coverage and media relations for designer collections
• Develop and maintain press books for clients
• Manage stylist and editor appointments for collection pulls
• Manage celebrity/VIP dressing and placements
• Lead sample trafficking for designer collections and manage interns who assist with sample trafficking
• Work with PR Event Management team on front-of-house services for domestic and international fashion shows
• Cultivate relationships with fashion and media industry persons to help grow KCD Global

QUALIFICATIONS

• Strong work ethic and innovative thinking
• Exceptional verbal and written communication skills
• Detail oriented
• A keen understanding of client’s relevance within industry in order to meet the needs of the client
• Time management skills and ability to multitask – this role requires managing many different areas for many different people, does not get stressed under pressure
• Ability to work with clients and understand their needs
• Ability to work in a team environment and actively promote and engage both colleagues and clients in open communication
• Knowledge and understanding of the Fashion and entertainment industries, designers, digital influencers and emerging style
• Detail oriented and ability to follow through
• Ability to work independently and self motivate as well as on and with a team.
• Strong Microsoft office skills are a must, particularly Outlook, Word, Excel, and PowerPoint
• Experience with Launchmetrics is preferred

REQUIREMENTS

• Minimum of 2-4+ years of experience working either in house or with an agency in a public relations capacity
• A degree in Journalism, Communications or English
• Worldwide travel required