Brand Marketing Manager

Reports to: VP of Marketing The Brand Marketing Manager owns how each of our brands shows up at retail. They turn the VP's brand strategy into marketing programs, assets, training and tools that retail partners actually use. They also plan and roll out campaigns and launches across the retailer network for our B2B lab-grown diamond, mined diamond and gemstone jewelry brands. Job details and benefits • Employment type: Full-time • Work location: In person, on-site • Benefits: · Salary: $100K · 401K Plan · Medical Insurance · Paid Time Off Core Responsibilities Brand strategy and positioning • Keep each brand's positioning distinct: lab-grown (value, sustainability, modern), mined (heritage, rarity, emotion) and gemstone (color, individuality). • Manage brand guidelines, messaging frameworks and claims compliance, including FTC jewelry guides and lab-grown disclosure language. • Track competitors and consumer trends in each category. Retailer brand execution • Build retailer marketing kits: imagery, video, social content, ad templates, product copy and email assets. • Develop in-store materials such as displays, signage, counter cards, trays, packaging and education pieces. • Manage co-op advertising programs and approve retailer-run ads. • Make sure the brand is shown consistently across retailer stores, websites and social channels. Retailer onboarding for digital strategy • Support new and existing retailers as they onboard our brands into their digital channels. • Supply retailers with digital assets, product data, imagery and copy for their websites, e-commerce and social pages. • Guide retailers on brand-approved digital campaigns, social content calendars, email and paid ads. • Help set up product feeds and listings so our collections appear correctly online. • Track retailer digital performance and share best practices to grow online sales. Planning and deployment • Build the annual marketing calendar around key jewelry moments: bridal season, Valentine's Day, Mother's Day, graduation and holiday. • Plan and run product and collection launches: timing, asset delivery, sell-in tools and retailer training. • Coordinate rollout across retail tiers (independents, regional chains, majors), including tailored programs by account. • Track asset delivery, deadlines and budgets. Brand training • Build and maintain a brand training program for retail partners, retail sales associates and our internal sales team. • Create training materials for each brand: brand story, positioning, collection highlights, key selling points and how to handle customer questions. • Teach the lab-grown vs. mined diamond story clearly and accurately, plus gemstone education and care. • Deliver training in person, by webinar and through on-demand formats such as videos, e-learning modules and quick-reference guides. • Onboard new retail doors with brand launch training so stores are ready to sell from day one. • Run refresher training for each new collection, seasonal campaign and key selling period. • Train internal teams (sales, customer service, account managers) so every brand message is consistent. • Measure training reach and impact through attendance, completion rates, associate feedback and sell-through after training. Sales enablement and trade shows • Create sell-in decks, line sheets and catalogs for the sales team. • Plan and support trade shows and retailer events. Cross-functional work • Work with product development and merchandising on collection stories. • Work with sales and account managers on retailer needs and feedback. • Brief and manage creative teams, photographers and agencies. Key KPIs • Retailer adoption of marketing assets and programs • Sell-through at retail and reorder rates • Co-op program usage and ROI • Launch timeliness, meaning assets delivered on schedule • Brand compliance across retailer touchpoints • Brand training reach: retailers and associates trained, completion rates and post-training sales lift • New door growth and retailer satisfaction Ideal profile • 4–7 years in brand or trade marketing, ideally in jewelry, luxury, fashion or CPG with a wholesale model. • Strong project management with many brands, retailers and deadlines running at once. • Understands diamond and gemstone basics (4Cs, lab-grown vs. natural, certifications like GIA and IGI). • Confident presenter and trainer, able to teach retail associates and sales teams in person and virtually. • Creative judgment for briefing and reviewing visual work. • Comfortable with the retail calendar and B2B selling cycles. • Travel: Domestic and International Travel necessary Software knowledge of most of the following is a plus: • AI Systems: ChatGPT, Claude • Jasper • Adobe Firefly • Midjourney • Runway • Design Softwares: Canva (Magic Studio), Adobe Express, Adobe Creative Suite (Photoshop, Illustrator, InDesign) • Synthesia (AI training videos) • KeyShot or other 3D/CAD rendering tools • Virtual try-on / AR platforms • Shopify • Meta Business Suite • Google Merchant Center • Google Analytics • Klaviyo • Asana or Monday.com • Digital asset management (DAM) system • Mircosoft Office: (Excel and PowerPoint) • About The Company • Sandeep Diamond Corporation has been a trusted partner to major jewelry retailers in North America for over 30 years. Starting as a loose diamond dealer, the company has evolved into a full-service solutions provider for retail partners. With a commitment to staying ahead of trends, Sandeep Diamond Corporation delivers innovative and high-quality products. The organization's reputation is built on excellence and long-standing partnerships in the jewelry industry.