Consumer and Customer Insights Manager

Position Title: Manager, Consumer & Customer Insights - Retail Hair Location: NYC Reports to: Director, Strategy & Insights - Retail Hair

THE ROLE

The Manager, Consumer & Customer Insights - Global Retail Hair, is responsible for providing market, consumer and category insights to the Global Clairol & Koleston teams based on analysis of market data and trends, consumer research and competitive landscaping. This person will bring the voice of the consumer to enable growth and business performance via cross‑functional partnership with Marketing, Sales, Digital, Creative and R&D.

KEY RESPONSIBILITIES

Lead insight‑based strategic thinking for the portfolio of Retail hair brands, planning, conducting and executing primary research to build foundational knowledge and support marketing initiatives. Analyze and extract insights from secondary data sources (Nielsen, Numerator) to guide brand & innovation strategy. Lead analysis of business fundamentals and KPIs (i.e. habits and practices, usage and attitude, path‑to‑purchase, and personas) to enable strategic decision making. Partner with cross‑functional teams to embed insights into the business – ensuring the voice of the consumer is heard in all we do. Proactively research, source, and facilitate implementation of new vendors, tools and approaches that utilize AI to analyze data and conduct primary research. Continuously track and share consumer trends to facilitate quicker response through marketing and products/packaging innovation.

QUALIFICATIONS

3+ years of experience in strategy consulting, consumer insights, market research or a similar / related field. Bachelor’s degree in marketing, communications, economics, business, or related field. Analytical thinker with excellent attention to detail and robust experience working with data. Strong project management and prioritization skills, ability to effectively communicate with cross‑functional partners. Proficiency with Microsoft Excel and PowerPoint required; Power BI/ Tableau preferred. Experience with 3rd party data platforms (Nielsen, Circana, etc.) preferred. Insatiable curiosity to learn, grow, and understand consumers and retailers.

NOTICES

All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status. Wella participates in the E‑Verify Program to confirm eligibility to work in the United States. Information regarding your rights: Know Your Rights and Pay Transparency Nondiscrimination Provision. #J-18808-Ljbffr Wella Company