General Manager Consumer Hardlines

Benefits:

401(k)

Health insurance

About the Company

Sunshine Outdoors LLC is a growing supplier of outdoor and recreational products including camping chairs, beach chairs, cots, and outdoor accessories. Our products are sold through major national retailers across North America.

Our Bentonville office works closely with retail partners and cross-functional teams including product development, marketing, and supply chain to support continued growth.

Position Summary

We are seeking an experienced General Manager to lead our U.S. operations based in Bentonville, Arkansas. This leadership role is responsible for driving business growth, managing retail partnerships, and leading the U.S. team.

The ideal candidate has experience managing multiple national retail accounts and understands the retail supplier ecosystem in Northwest Arkansas.

This role will have full P&L responsibility for the U.S. business and will lead cross-functional teams to execute sales, product development, and operational strategies.

Key Responsibilities

• Lead the U.S. business strategy and operations • Own and manage P&L performance for the U.S. business • Develop and grow partnerships with multiple national retail accounts • Build strong relationships with merchant and category teams at retailers such as Walmart, Target, and Costco • Lead and develop a cross-functional Bentonville team of approximately 10–15 employees • Drive sales growth, category expansion, and long-term retail strategies • Oversee forecasting, demand planning, and inventory strategy • Coordinate closely with global teams in product development, sourcing, and supply chain • Represent the company in key retailer meetings and industry events

Minimum Qualifications (Required)

Only candidates with relevant experience in consumer products, retail, or retail supplier organizations will be considered.

Applicants must meet the following requirements:

• 10+ years of experience in consumer products, retail, or retail supplier organizations • Experience managing business with major national retailers • Proven experience managing multiple retail accounts • Prior P&L responsibility • Experience leading cross-functional teams • Ability to work on-site in Bentonville, Arkansas

Preferred Background

• Experience working within the Northwest Arkansas retail ecosystem • Background with consumer product brands or retail suppliers • Experience in outdoor products, sporting goods, seasonal products, furniture, or similar consumer product categories is highly preferred

Candidates currently working for consumer product brands, retail suppliers, or companies supporting major national retailers in the Northwest Arkansas region are strongly encouraged to apply.