Marketing Operations Lead

Why This Role Matters The Washington Post is seeking a Marketing Operations Lead to support the strategic planning and execution of omnichannel marketing campaigns using advanced marketing technology platforms, with a focus on paying user acquisition, engagement, retention, and upselling. This role will serve as a key member of the marketing operations function, working closely with internal cross‑functional teams, including engineering, product, and analytics. You’ll focus on providing operational support across the B2C and B2B subscriptions business, identifying optimization opportunities, troubleshooting issues, and collaborating with various stakeholders to drive business results. How You'll Support the Mission Provide operational support to the B2C and B2B Subscriptions teams, working closely with internal technical teams across Engineering, Product, and Analytics to ensure seamless execution of marketing campaigns. Assist in the development, QA, and deployment of omnichannel campaigns, including validating test scenarios, debugging payloads, and ensuring accuracy across conditional logic, edge cases, and dynamic content. Work with real‑time and batch data flows, including APIs, webhooks, and content feeds, to test, troubleshoot, and validate event data and ensure proper ingestion into marketing systems. Inspect and manipulate JSON payloads to verify data integrity, support dynamic personalization, and troubleshoot issues across campaign workflows and integrations. Help build and maintain audience segments, data pipelines, custom events, user attributes, and conversion tracking in Iterable, and collaborate with Product, Engineering and Analytics teams to enable real‑time event ingestion and unlock omnichannel capabilities. Create and maintain documentation and training materials to support the Subscriptions team in their use of marketing technology platforms and tools. Manage overall data hygiene, including list and attribute audits, to ensure documentation is always up to date and that new materials are added as necessary to maintain consistency. Serve as a key point of contact for the Subscriptions team, providing guidance on best practices for using Iterable and creating omnichannel marketing campaigns, and fostering a team culture of self‑service marketing. Act as a strategic and systems‑oriented partner to marketing teams, ensuring best practices in campaign setup, data usage, and overall marketing technology operations. The Skills and Experience You Bring 3–4 years of experience in marketing operations, marketing automation, or marketing technology roles with exposure to system integrations and campaign execution pipelines. Hands‑on experience with omnichannel marketing platforms (Iterable, Braze, SFMC, ActionIQ, or similar), including building workflows, managing event‑triggered campaigns, and debugging campaign execution issues. Familiarity with RESTful APIs, webhook configurations, and data integration patterns, including working with JSON payloads, API authentication, and real‑time/batch data feeds between systems. Strong understanding of data structures and formats, including JSON, with experience manipulating dynamic content using templating languages such as Handlebars or Liquid. Working knowledge of HTML/CSS for email and frontend rendering. SQL experience is a plus. Basic to intermediate SQL experience for querying and validating marketing and customer data; ability to support data analysis and troubleshooting efforts. Experience working with customer data platforms (CDPs), event tracking frameworks, and identity resolution, as well as implementing segmentation strategies and marketing attribution models. Interest in emerging technologies, including AI/ML applications in marketing (e.g., predictive modeling, recommendation systems, NLP‑driven personalization). Compensation and Benefits The salary for this position is $85,100 – $127,700 per year. The actual salary within this range will depend on individual skills, experience, and qualifications as they relate to specific job requirements. This position may be eligible for a bonus or incentive program. Benefits you’ll receive include: Competitive medical, dental, and vision coverage. Company‑paid pension and 401(k) match. Three weeks of vacation and up to three weeks of paid sick leave. Nine paid holidays and two personal days. 20 weeks paid parental leave for any new parent. Robust mental health resources. Backup care and caregiver concierge services. Gender affirming services. Pet insurance. Free Post digital subscription. Leadership and career development programs. Benefits may vary based on job, full‑time or part‑time schedule, location, and collectively bargained status. #J-18808-Ljbffr