Marketing Content Specialist

We are seeking candidates in Nashville to work a hybrid schedule. Remote candidates will not be considered. Summary of the Marketing Content Specialist As a Marketing Content Specialist, you will play a crucial role in creating and distributing high-quality content that amplifies the Qualifacts brand across the industry and supports our mission—to enhance the well-being of individuals and communities through innovative software and data solutions that elevate the standard of behavioral healthcare. Responsibilities Develop and execute content strategies aligned with business goals and target audience needs. Create high-quality content, including blog posts, whitepapers, case studies, email campaigns, ad copy, and social media posts. Repurpose content into written, visual, video, and in‑person event formats. Partner with Product Marketing teams to develop audience‑ and state‑specific collateral that drive qualified marketing and sales leads and improve brand equity. Utilize AI and other innovative tools to accelerate content output, customize content at scale with segment‑specific messaging, and explore new formats for maximizing content effectiveness. Optimize content for SEO to improve organic search visibility. Distribute content through email marketing, social media, the website, and other channels. Promote and distribute campaign material to internal audiences with specific departmental content package requirements. Track and analyze content performance metrics to measure pipeline growth, accelerate time‑to‑value sales initiatives, and drive product marketing demand and lead generation. Use data‑driven insights to refine content strategies and optimize future campaigns. Work closely with marketing, sales, and product teams to ensure alignment and consistency. Qualifications Bachelor’s degree in Marketing, Communications, or a related field. 5+ years of experience in content marketing or a similar role. 2+ years of experience in healthcare marketing (healthcare technology and behavioral healthcare experience is a plus). Experience with SEO and content marketing best practices. Knowledge, Skills, and Abilities Strong writing and editing skills. Excellent organizational and time‑management skills. Proficiency in content management systems and marketing automation tools. Proven track record of repackaging content assets into new media types (videos, webinars, and other formats), with a strong sense of channel conventions and storytelling. Passion for improving the craft of content marketing and for professional development. Interest in healthcare industry news, trends, policies, and leading voices that impact Qualifacts. Ability to quickly create TikTok‑style explainer or promotional video content (highly preferred). Qualifacts is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. #J-18808-Ljbffr