Technical Writer - B2B Social Media & Search (SEO/AI Referral)

Role Description

InAir is an enterprise-grade Airtable architecture consulting firm that simplifies complex corporate operations through governed system design. We are seeking a B2B Social Media & Search (SEO/AI Referral) Technical Writer to lead our organic distribution engine, reporting directly to the Head of Marketing. This role sits at the cutting edge of modern B2B demand generation, combining executive thought leadership on social media with advanced search visibility.

• Own and execute a new LinkedIn strategy designed to translate our founding team into prominent industry influencers.
• Ghostwrite high-authority narrative content that drives brand search and captures the attention of enterprise RevOps, Sales, and IT executives.
• Create deep-dive technical "pillar pages" that define InAir's system-first methodology.
• Ensure content ranks on traditional search engines (SEO) and serves as definitive source material for AI search models.
• Collaborate closely with technical and engineering teams to ensure all content is operationally accurate.

Qualifications

• 5+ years of experience in B2B technical writing, content marketing, or copywriting, with a strong focus on SEO and B2B content creation.
• Proven capability to write deeply about technical topics for executive audiences (CTOs, RevOps, IT).
• Familiarity with Generative Engine Optimization (GEO) and AI search citation mechanics.
• Basic hands-on experience with Airtable and a strong conceptual understanding of relational database concepts.
• C1/C2 English proficiency with exceptional written communication skills.

Requirements

• Experience in enterprise software, RevOps, IT, or systems consulting (nice-to-have).
• Basic understanding of HTML/CSS structure and metadata tagging to assist with search indexability (nice-to-have).
• Familiarity with HubSpot, Zapier, Make, and social analytics tools (like Taplio or Shield App) (nice-to-have).

Benefits

• Open to Full-Time or Contract (preference for long-term, full-time arrangement).
• Availability of approximately 30 hours/week for contract engagements.
• Competitive compensation, dependent on experience and engagement structure.
• Remote work location.

Key Responsibilities

• Research and write technical "pillar pages" and deep-dives for enterprise system design.
• Optimize evergreen content for AI search engines and traditional SEO.
• Partner with internal technical and engineering teams for operational accuracy.
• Collaborate with the Head of Marketing to repurpose long-form technical guides into social media copy.
• Support the execution of the LinkedIn content calendar with narrative-driven posts.
• Enforce InAir’s "Architecture-First" voice across all written assets.
• Track and analyze search rankings and AI citations to optimize content indexability.

Technical Skills & Tools Required

• Search & SEO: Google Search Console, SEMrush/Ahrefs, SEO schema markup, AI citation monitoring tools.
• Social & Analytics: Shield App, Taplio, LinkedIn Analytics.
• Database & Systems: Airtable (basic hands-on experience) and HubSpot.
• Creative & Collaboration: Google Docs, Figma (basic collaboration), Slack.

Soft Skills

• Receptive to constructive feedback from marketing leadership and technical teams.
• Diagnostic thinker able to break down technical errors or system bottlenecks.
• High agency; comfortable turning raw technical outlines into polished assets quickly.
• Direct, unsentimental, and precise tone that matches InAir's brand voice.