Social Media Specialist

Job Description

Job Description

About Holley Performance Brands

Holley Performance Brands is the powerhouse behind some of the most iconic names in automotive performance. For over a century, we’ve fueled the passion of car and truck enthusiasts with innovative products, legendary brands, and a commitment to performance. From the racetrack to the street, we’re driven by a shared love for speed, power, and pushing what’s possible — and we bring that energy to life through the experiences, communities, and partnerships that connect our brands to enthusiasts everywhere.

About the Team

At Holley Performance Brands, our Social Media Specialist connects our brands to the communities, consumers, and personalities that define automotive performance and racing culture. We identify and activate high-impact content — from motorsports and industry events to creators and athletes — that build brand credibility, deepen enthusiast connection, and drive measurable business results.

Working closely with Division Marketing, Brand Experience, and Go-To-Market teams, we ensure social media content is not just visibility plays, but fully integrated brand and product drivers across campaigns, content, and customer touchpoints.

About the Role

The Social Media Specialist supports our American Performance marketing team by coordinating, executing, and reporting on social media campaigns including, but not limited to: YouTube, Facebook, Instagram, TikTok, and other Social Media platforms. This individual should be keen on the development and execution of social media marketing strategies and creative campaigns related to performance and motorsport products. The Social Media Specialist for the American Performance Division is responsible for brands including:

• Holley
• MSD Performance
• Racepak
• Nitrous Oxide Systems (NOS)
• AEM Electronics
• + Additional Legacy Brands

Key Responsibilities

Curating and managing digital marketing campaigns

• Support the execution and day-to-day management of digital marketing campaigns across social media platforms including Facebook, Instagram, TikTok, and other relevant channels, ensuring campaigns are launched accurately and on schedule.
• Track, analyze, and report on campaign performance using platform analytics, identifying trends and making data-driven recommendations to improve engagement, efficiency, and overall results.
• Assist in testing new platform features, formats, and targeting strategies, documenting results and sharing insights to support ongoing campaign optimization.
• Prepare and share regular performance updates and insights with marketing leadership, contributing to a clear understanding of campaign effectiveness and opportunities for improvement.
• Execute digital marketing plans for new product launches, supporting initiatives across all stages of the marketing funnel (awareness, consideration, and conversion) to drive customer engagement and sales.

Managing Inboxes and Community Engagement

• Manage brand inboxes and community engagement across social media platforms, automotive forums, Facebook Groups, Reddit, and other enthusiast communities, ensuring timely, accurate, and brand-aligned communication.
• Respond to comments, direct messages, mentions, and technical questions with a helpful, knowledgeable, and approachable tone, providing accurate product guidance, basic troubleshooting support, and escalating complex or technical issues to appropriate internal teams.
• Actively participate in automotive enthusiast communities by engaging in conversations around builds, racing, upgrades, and industry trends, helping position the brand as a trusted and authentic voice within the space.
• Monitor community discussions to identify emerging trends, product feedback, and customer sentiment, sharing actionable insights with marketing, product, and customer support teams to improve offerings and messaging.
• Foster strong relationships with enthusiasts, builders, and influencers (via our Sponsor / Influencer Management Staff) by recognizing user-generated content, encouraging community participation, and supporting a positive brand presence across both owned and third-party platforms.
• Ensure all community interactions reflect brand voice and values while maintaining credibility and authenticity within highly technical and passion-driven automotive audiences.

Activation & Go-To-Market Integration

• Collaborate with go-to-market, content, influencer, and paid media teams to integrate assets into social campaigns and product launches, ensuring consistent messaging and coordinated rollout across platforms.
• Publish and manage Go-To-Market related content across owned social channels, optimizing posts for each platform (Facebook, Instagram, TikTok, etc.) to drive engagement and visibility.
• Monitor social performance of sponsorship activations and campaigns, providing insights and recommendations to improve reach, engagement, and overall effectiveness.

Brand Representation & Industry Engagement

• Represent Holley Performance Brands at sponsored events, races, and activations, ensuring a consistent and compelling brand presence
• Build relationships across the automotive performance ecosystem, staying closely connected to industry trends and emerging opportunities

Required Experience

• 2-3 years of experience in social media account management
• Experience with and knowledge of automotive products. (with focus on EFI, Ignition, and data acquisition)
• Experience with Facebook, Instagram, YouTube, X, TikTok and other Social Media platforms.
• Bachelor's degree in marketing, communications, or similar work experience preferred.
• Experience with the following software: Photoshop, Premiere Pro, Excel, Microsoft Word, and PowerPoint.
• Excellent organization and time management skills.
• Strong written and verbal communication skills.
• Ability to communicate complex ideas and processes in a simplified manner.
• A good display of photography and videography skills utilizing a cell phone or DSLR camera.
• Experience working cross-functionally to integrate partnerships into broader marketing initiatives

Preferred Experience

• Experience within automotive, motorsport, or enthusiast-driven categories
• Deep understanding of the automotive performance landscape, including key events, series, athletes, and communities
• Experience operating within a multi-brand or division-based organization
• Familiarity with digital asset management (DAM) systems and content workflows
• Advanced understanding of social media platforms and the active use of them.
• Resourceful and able to troubleshoot issues.

Why Join Us

• Shape how Holley shows up in the real world — from racetracks and events to partnerships that define automotive performance culture
• Own high-impact partnerships from strategy through activation, with the opportunity to directly influence brand visibility and commercial outcomes
• Work at the intersection of brand, community, and motorsport, connecting iconic products to the people and moments that matter most
• Be part of a transformation as we build a faster, more integrated marketing organization designed to win in a competitive, enthusiast-driven market
• Collaborate with a passionate team that values ownership, creativity, and a bias toward action

Why Holley Is a Great Place to Work

At Holley, we’re more than a performance parts company—we’re a community of enthusiasts, innovators, and problem-solvers. We offer a competitive benefits package and a culture that values both performance and people.

Benefits:

• Competitive medical, dental, and vision coverage starting day one.
• 401(k) with company match
• Paid time off and 9 paid holidays
• Employee Assistance Program (EAP)
• Company-paid life and short-term disability insurance
• Employee discounts on Holley Performance Brands products, events, and partnerships
• Education Assistance program

Holley is an Equal Opportunity Employer committed to building a diverse and inclusive workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, veteran status, disability, or any other legally protected status.

If you require assistance or accommodation due to a disability during the application process, please contact human resources.