Agency Manager (Gaming Creator Network) - TikTok LIVE

About the teamTikTok LIVE team's mission is to work hand-in-hand with creators & influencers, agencies, and partnership organizations to create an environment that brings communities together in real time to create meaningful and interactive connections around the globe.About the RoleWe are seeking a Gaming Creator Agency & Ecosystem Manager to help scale TikTok’s gaming creator ecosystem in the U.S.This role sits at the intersection of creator growth, agency partnerships, publisher-led activations, and ecosystem operations, with a focus on scaling creator supply, improving cross-format content performance (LIVE + short video), and unlocking monetization opportunities across the gaming vertical.The key responsibility of the role is to drive scalable gaming creator supply, content output, and monetization efficiency through an agency-led growth model.You will work closely with gaming creator agencies, game publishers, and internal cross-functional teams to build a sustainable, high-performing gaming creator ecosystem.Responsibilities:1. Creator Recruitment & Ecosystem Growth.- Own end-to-end gaming creator recruitment through agency partnerships;- Identify, onboard, and scale high-potential gaming creators across a variety of gaming content formats;- Develop and execute category-specific growth strategies with agencies (by game, genre, and content format);2. Agency & Partner Management.- Manage day-to-day relationships and communications with gaming-focused creator agencies;- Serve as the primary point of contact for agency partners on TikTok gaming policies, tools, and best practices;- Partner with agencies and game publishers on creator and content campaigns, in-game events, and cross-format activations;- Design and execute creator campaigns based on publisher activations, ensuring strong alignment with content strategy and performance goals;3. Creator Education & Content Strategy.- Design and deliver training programs for gaming creators and agency partners;- Provide ongoing and scalable performance feedback to improve content quality, consistency, and output across formats;4. Monetization & Performance Management.- Drive creator monetization through LIVE gifting, platform incentives, and publisher-led campaigns;- Track and optimize performance across gaming content formats (views, engagement, revenue);- Partner with agencies to set goals, track performance, and ensure accountability;5. Cross-Functional Collaboration & Key Strategy Alignment.- Work closely with internal cross-functional teams to align on gaming vertical growth priorities;- Ensure clear ownership and execution across agency, publisher, and internal stakeholders;- Support OKR planning and execution to ensure full coverage of creator growth and content ecosystem needs;6. CN Support & Issue Management.- Establish a structured intake and tracking process for agency support requests, prioritizing issues to ensure timely resolution;- Identify recurring issues and develop SOPs to improve efficiency and resolution speed;- Serve as liaison between agencies and product teams by consolidating feedback on tools, features, and policies, and clearly communicating needs and proposed solutions;Minimum Qualifications:- Demonstrated track record of success in creator agency management, gaming, live streaming, or digital media.- Deep, practical understanding of the gaming ecosystem, including key stakeholders such as creators, agencies, and publishers.- Experience across both short-form video and livestreaming ecosystems.- Proven experience managing external partners and driving measurable growth outcomes.- Strong understanding of content strategy, distribution, tracking, and monetization models.- Excellent communication, stakeholder management, and analytical skills.- Ability to operate in a fast-paced, cross-functional environment.Preferred Qualifications:- Existing relationships with gaming creator agencies or publishers.- Experience scaling creator programs or managing talent networks.- Strong data-driven mindset with the ability to translate insights into action.Req ID: A67338