Senior Manager of Brand + Interactive Marketing

Company Description (MALIN+GOETZ) is a founder‑based gender‑neutral beauty and lifestyle business based in New York City. We operate flagship apothecaries in NYC, California and Hong Kong, and we expand online through The brand is distributed internationally through high‑end accounts including Nordstrom, Selfridges, Space NK and Liberty as well as amenity partners that include 5* hotels, spas and concept gyms. Position Summary We’re looking for an experienced marketing manager who is highly creative, nimble and rigorous with a passion for beauty, storytelling, and an ability to juggle multiple hats. The Senior Manager of Brand + Interactive Marketing will work alongside the Sr. Director of Brand Marketing + Global Communications and VP of E‑Commerce to develop and implement go‑to‑market strategies across five categories (face, body, hair, personal and home fragrances). The role involves collaborating with department leadership to launch product campaigns, promotions and brand initiatives, briefing cross‑functional teams, setting deadlines, and ensuring a consistent brand voice across all channels. Essential Duties and Responsibilities Integrated Marketing Calendar + Digital Agency Management Own the Integrated Marketing Calendar, serving as the central source of truth across launches, campaigns and channel programming. Develop communication strategies bridging distribution channels (brand‑owned retail, brand.com, wholesale, retailer.com, distributor). Own the briefing process for the Digital Marketing Agency of Record—writing creative briefs, defining audiences, articulating KPIs, reviewing concepts, and providing feedback. Manage day‑to‑day agency relationship and deliverables. Strategic + Process Documentation Own the global launch toolkit (conceptualization, development, and execution across channels per SOP). Own the development of the Trade Marketing Plan. Support Sr. Director in refining tools/processes for market execution. Own annual marketing process documentation, including the Annual Price Increase process. Campaign Execution + Strategic Insights Generate insights from data/research to identify growth opportunities and inform post‑launch analysis. Collaborate with creative and digital teams on content across the customer journey leveraging these insights. Identify efficiency/capacity opportunities and flag to direct management. Collaborate on annual Brand Marketing budget management. Partnerships + Cross‑Functional Support Own project management for external brand collaborations/partnerships. Own day‑to‑day management of the PR/Communications Agency of Record. Support social commerce launch/expansion (programming, strategic input, briefs). Competencies Communications – Exhibits highly engaged listening and comprehension, participates actively in and contributes to meetings and conversations. Clearly expresses ideas and thoughts verbally and in written form. Selects and uses appropriate communication methods. Analytical – Synthesizes complex or diverse information; collects and researches data; uses intuition and experience to complement data; designs workflows and procedures. Planning and Organization – Integrates changes smoothly and definitively. Plans for additional resources. Prioritizes and plans work activities to effectively manage time and productivity. Sets goals and objectives and works to consistently meet them. Works in an organized manner. Business Acumen – Understands business implications of decisions; displays orientation to profitability; demonstrates knowledge of market and competition; aligns work with strategic goals. Job Knowledge – Competent in required job skills and knowledge; exhibits ability to learn and apply new skills; keeps abreast of current developments; requires minimal supervision; displays understanding of how the job relates to others; uses resources effectively. Quality – Demonstrates a high level of accuracy and thoroughness; is highly detail‑oriented; looks for ways to improve and promote quality; applies feedback to improve performance; monitors own work to ensure quality. Innovation – Displays original thinking and creativity; meets challenges with resourcefulness; generates suggestions for improving work; develops innovative approaches and ideas; presents ideas and information in a manner that gets others’ attention. Qualifications Education and Experience Bachelor’s degree from a four‑year college or university; or related experience and/or training. 5+ years of experience in a brand marketing/communications role, preferably within a lifestyle or beauty brand. Prior creative responsibilities or close collaboration with creative partners is a strong plus. Skincare and fragrance experience preferred. Solid understanding of the marketing funnel and proven ability and excitement for creating engaging and persuasive content for a variety of marketing channels, including brand campaigns, email, and social media. Excellent written and verbal communication skills paired with strong creative sensibilities. Ability to think conceptually, contribute new and creative ideas and develop stories. Knowledge of various distribution sales channels (specifically within the beauty category) and experience working with a diverse mix of retailers. Analytical ability and critical thinking skills to process and make decisions based on data. High comfort level working with numbers and financial details. Passion for the beauty industry and in‑tune with cultural marketing trends in creative, media, digital and social. Demonstrates excellent organizational skills, detail‑oriented, self‑motivated, and ability to multitask. Shares excitement to be part of a small, nimble, and passionate team where a teamwork mentality is required. Excellent communicator who can clearly and concisely convey thoughts and ideas to any audience in any context. Computer Skills Google Suite, Google Analytics, MS Office. Benefits The estimated salary range for this position is $100,000–$120,000. The New York corporate office is hybrid (3 days in‑office, 2 days work from home). Dog‑friendly office environment. Full‑time employees are eligible for medical, dental and vision insurance, employer‑paid life insurance, 401(k) plan, pre‑tax commuter benefits, quarterly gratis, employee discount, long‑term and short‑term disability leave, and much more. Time off includes paid company holidays, paid vacation, personal, sick and birthday hours, Summer Fridays and volunteer time. Supervisory Responsibilities This job has no supervisory responsibilities. Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. The noise level in the work environment is usually moderate. Language Ability Read, analyze and interpret business, professional, technical or governmental documents. Write reports, business correspondence and procedure manuals. Effectively present information and respond to questions from managers, customers and the public. Reasoning Ability Solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Interpret a variety of instructions furnished in written, oral, diagram or schedule form. Physical Demands While performing the duties of this job, the employee is regularly required to sit. The employee is frequently required to use hands to finger, handle, or feel and talk or hear. Specific vision abilities required by this job include close vision. (MALIN+GOETZ) is an Equal Opportunity Employer. We do not discriminate on the basis of race, color, creed, religion, gender (including gender identity or expression), pregnancy, childbirth or related medical conditions, sexual orientation, marital status, domestic violence, sexual violence or stalking victim status, ancestry, national origin, alienage or citizenship, age, disability, military or veteran status, genetic information or predisposing genetic characteristic, or other protected status. #J-18808-Ljbffr (MALIN+GOETZ)