Senior Manager of Brand Marketing

Overview GlossGenius is scaling its brand presence at a moment when the category itself is being redefined, and this role sits at the center of that. Responsibilities Own the strategy for scaling top‑of‑funnel channels and the integrated campaigns that align with our biggest strategic initiatives. Identify high‑leverage channels, move them from pilot to predictable revenue driver, and build measurement frameworks that prove their impact while ensuring every campaign bet flows from the first impression to a closed deal. Report to the Director of Brand Marketing. Architect and scale new top‑of‑funnel channels, moving them from pilot tests to predictable revenue drivers with clear measurement frameworks connecting awareness to acquisition. Execute fully integrated campaigns that flow from the first ad impression through landing pages, email nurture, and sales talk tracks, ensuring top‑of‑funnel bets don’t stop at awareness. Define how AI gets embedded into the brand marketing motion at a systems level, designing workflows for research, creative iteration, and performance analysis that make the function faster without sacrificing quality. Establish measurement frameworks for brand success, tracking incrementality, lift, and business impact across channels including offline and broad‑reach tactics. Own the P&L for your channels, partnering with Analytics to validate efficiency and defend investment decisions with data. Brief, iterate with, and push the Creative and Brand teams toward breakthrough work that authentically represents GlossGenius to the service business owners we’re trying to reach. Qualifications Built AI‑powered workflows that changed how a brand or marketing function operates, with a clear point of view on which tools and systems produce meaningfully better output rather than just faster output. Experience building and implementing measurement frameworks for offline or broad‑reach channels, including incrementality testing and lift studies. Proven experience owning high‑ambiguity initiatives from scratch, with a track record of making calls on channel strategy and investment without waiting for the path to be fully defined. Comfortable shifting between hands‑on execution and high‑level strategic decision‑making depending on what the work requires. Experience bringing AI products to market or differentiating them in a crowded landscape is a plus, as is prior experience at companies that scaled from $20M to $500M ARR. Deep expertise in at least two to three top‑of‑the‑funnel channels such as podcast advertising, OOH, CTV, influencer partnerships, or experiential, with experience taking channels from test to scale. 6+ years of integrated brand marketing experience at high‑growth companies, with a track record of scaling top‑of‑the‑funnel channels and connecting brand awareness to measurable pipeline and revenue impact. #J-18808-Ljbffr GlossGenius