Communications Specialist

US Department of Veterans Affairs

Durham, NC

Communications Specialist

Major duties and responsibilities include, but are not limited to:

Support and guide facility VHA public affairs officers and stakeholders about My HealtheVet.
Oversees MHV's online presence and web content and leads innovations to keep facilities My HealtheVet (MHV) on the cutting-edge.
Formulates a marketing strategy from research, reports, products and organizational data. Designs, conducts and evaluates innovative means to advertise and market products of the My HealtheVet (MHV) and Social Media Program.
Analyzes participation trends, customer markets, needs of the consumer and advises the VAMC/HCS leadership team on concerns and trends.
Delivers presentations to all levels of the VAMC/HCS, service organizations, and veterans, family members and caregivers.
Develops multimedia campaign materials (e.g., printed articles, brochures, videos) to enlighten target population.
Researches and writes articles, news releases and briefs for inclusion in publications and for release to other media.
Applies advertising and marketing techniques to material produced to include color dynamics, reading grade level, graphics and design, journalistic writing, etc.
Proposes, develops, and implements strategic plans and objectives for the enhancement, maintenance, and future advancement of operations for the My HealtheVet (MHV) program.
Analyzes new or amended legislation, and develops policy covering programs, activities, or functions for which the facility has responsibility.
Identifies problems and applying analytical techniques for the purpose of resolving issues.
Applies advertising and marketing techniques to material produced to include color dynamics, reading grade level, graphics and design, journalistic writing, etc.

Work Schedule: Monday-Friday 7:30am-4:00pm

Telework: Ad-hoc

Virtual: This is not a virtual position.

Position Description/PD#: Communications Specialist/ PD058960

Relocation/Recruitment Incentives: Not Authorized

Critical Skills Incentive (CSI): Not Approved

Permanent Change of Station (PCS): Not Authorized

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Vacancy posted 8 hours ago

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