Regional Director of Sales & Marketing
Great Lakes Hospitality Group
Job Description
Job Description
Regional Director of Sales & Marketing – Auburn Hills, MI
This role is a unique opportunity to oversee a diverse hotel portfolio representing Hilton, IHG, and Marriott brands within the vibrant Auburn Hills market.
We are seeking an experienced and driven Regional Director of Sales & Marketing to lead the sales efforts for our four Auburn Hills hotels:
Hampton Inn Auburn Hills North (Baldwin Road)
Holiday Inn Express Auburn Hills North (Baldwin Road)
TownePlace Suites by Marriott Auburn Hills (Baldwin Road)
- Candlewood Suites Auburn Hills (Interpark Drive)
Key Responsibilities
Develop and execute a comprehensive sales and marketing strategy across all four hotels to maximize revenue and market share.
Proactively solicit, negotiate, and close corporate accounts (local, regional, and national) to drive consistent business demand.
Manage and grow SMRF business (Social, Military, Religious, Fraternal) and group sales , ensuring alignment with brand standards.
Build and maintain strong relationships with key corporate clients, travel managers, and third-party planners.
Analyze market trends, competitive activity, and demand drivers to identify opportunities for business growth.
Partner closely with hotel General Managers and Revenue Leaders to ensure effective rate and inventory strategies.
Represent the hotels at networking events, trade shows, and community/business organizations.
Provide leadership, coaching, and accountability to property-level sales teams.
Prepare regular sales activity, revenue, and market performance reports for ownership.
Minimum of 4+ years of proven hotel sales leadership experience; multi-property or regional experience strongly preferred.
Strong background in corporate business travel sales and group/SMRF sales.
Knowledge of Hilton, IHG, and Marriott sales systems and brand standards a plus.
Exceptional negotiation, presentation, and relationship-building skills.
Self-motivated, results-driven, and able to thrive in a fast-paced environment.
Bachelor’s degree in Hospitality, Marketing, Business, or related field preferred.
How to Apply
If you are a sales leader ready to take charge of a dynamic hotel portfolio and drive revenue success in Auburn Hills, we would love to hear from you. Please submit your resume and a brief cover letter outlining your relevant experience, professional references and career achievements.
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