Marketing Specialist

Job Description

Job Description

About isp.net

For more than 28 years, isp.net has been connecting homes, businesses, and communities across Las Vegas with fast, reliable internet solutions. As a locally owned internet service provider, we're committed to delivering exceptional customer experiences while continuing to innovate and grow.

We're looking for a creative, analytical, and results-driven Marketing Specialist to help grow our brand, generate new subscribers, and support marketing initiatives across both digital and traditional channels. If you enjoy combining creativity with data, thrive in a collaborative environment, and want to make a measurable impact, we'd love to meet you.

Why Join Us?

At isp.net, you'll have the opportunity to:

• Help shape the marketing strategy for one of Las Vegas' leading internet providers.

• Work on a wide variety of campaigns across digital, print, email, social media, paid advertising, and web.

• Collaborate with leadership while gaining ownership of projects that directly impact business growth.

• Grow your marketing skills in a fast-paced, technology-driven industry.

• Join a supportive team that values innovation, accountability, and continuous improvement.

What You'll Do

As our Marketing Specialist, you'll support subscriber growth and brand awareness through strategic marketing initiatives and campaign execution.

Marketing Strategy & Campaigns

• Support the development and execution of integrated marketing campaigns across digital and traditional channels.

• Help implement growth marketing initiatives aligned with business objectives.

• Monitor campaign performance and recommend improvements based on data.

• Assist with budget tracking to maximize marketing ROI.

Market Research & Competitive Analysis

• Monitor the Las Vegas broadband market, including competitor pricing, promotions, and campaigns.

• Develop competitive comparison materials and sales enablement tools.

SEO & Website Optimization

• Support SEO initiatives to improve organic search visibility.

• Assist with website updates, landing pages, schema markup, and AI search optimization efforts.

• Help improve website conversion paths and user experience for both residential and business customers.

Paid Advertising & Email Marketing

• Assist in managing paid advertising campaigns across multiple platforms.

• Support email marketing initiatives including welcome campaigns, customer retention, and re-engagement programs.

Content Creation & Campaign Management

• Create engaging marketing content including:

• Digital advertisements

• Email campaigns

• Landing pages

• Social media content

• Blog articles

• Print marketing materials

• Write compelling marketing copy and creative briefs.

• Manage campaigns from concept through execution.

• Maintain marketing calendars and production schedules.

• Coordinate with internal teams, designers, and vendors.

• Review and proof marketing materials for brand consistency and accuracy.

• Repurpose existing content to maximize reach.

• Track campaign performance and apply insights to future initiatives.

Analytics & Reporting

• Monitor key marketing metrics and campaign performance.

• Utilize Google Analytics, Search Console, CRM platforms, and internal systems to support data-driven decision making.

• Prepare reports and optimization recommendations.

What We're Looking For Required Qualifications

• 2–4 years of experience in digital marketing or growth marketing.

• Experience executing multi-channel marketing campaigns.

• Hands-on experience with:

• SEO

• Paid media

• Email marketing

• Google Analytics

• Meta Ads Manager

• Google Search Console

• CRM platforms

• Strong project management and organizational skills.

• Excellent written and verbal communication skills.

• Ability to manage multiple deadlines in a fast-paced environment.

• Experience using Canva and Adobe Creative Suite.

Preferred Qualifications

• Experience in the telecommunications, broadband, or technology industry.

• Experience marketing to both B2B and B2C audiences.

• Familiarity with lifecycle email marketing and automation.

• Experience with AI-powered marketing tools, Answer Engine Optimization (AEO), or Generative Engine Optimization (GEO).

What Makes You Successful

You are:

• Creative and detail-oriented.

• Analytical and data-driven.

• Curious and eager to learn.

• Comfortable balancing strategy with execution.

• Able to manage multiple projects while maintaining quality and deadlines.

• Passionate about creating marketing that drives measurable business results.