Director of Product Marketing
Virtual Vocations Inc
Seeking a highly technical and growth-oriented Director of Product Marketing for a remote, full-time position to lead the global marketing strategy for Identity and Access Management (IAM) and Customer Identity (CIAM) solutions, focusing on product positioning, developer engagement, and digital visibility. Key Responsibilities Translate complex identity engineering concepts into compelling business value propositions for technical audiences Drive customer acquisition strategies for SaaS-native IAM solutions, optimizing developer onboarding and engagement Architect and execute advanced organic discoverability strategies, focusing on Generative Engine Optimization (GEO) Required Qualifications 5+ years of experience in product marketing, developer relations, or technical product management within the cybersecurity or identity space Proven portfolio of high-impact technical written content such as blogs and architecture blueprints Strong understanding of Workforce IAM and CIAM dynamics, including authentication and authorization protocols Bachelor's degree in Computer Science, Computer Engineering, Marketing with a technical track, or equivalent practical experience Familiarity with SEO and GEO practices, particularly in relation to AI search engines and developer discovery modes
Vacancy posted 4 days ago
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