Sr. Director, Marketing Technology & Operations

Senior Director of Marketing Technology & Operations

The Role

Auction.com is moving into its next stage of transformation to deliver rich customer experiences and requires the right technology foundations to enable valuable interactions at every touchpoint, both on and off-property. We're looking for a Senior Director of Marketing Technology & Operations to partner with our technology, product and marketing organizations to develop our martech vision and execute it across our entire stack.

What You'll Do

Set the vision and own the roadmap

• Partner with our product and technology organization to define the marketing technology and operations strategy, including what we build, buy, integrate, consolidate, or retire.
• Translate business goals into a prioritized roadmap with clear ROI, and communicate trade-offs to marketing and executive leadership.
• Partner with technology and marketing teams to identify, evaluate and implement martech / adtech platforms that enable the vision

Run the marketing technology stack

• Own our existing Salesforce Marketing Cloud architecture, administration, and operations
• Own our email and expand our RCS/SMS delivery strategy on SFMC and Twilio/SendGrid: deliverability, IP and domain reputation, authentication (SPF, DKIM, DMARC), and API-driven transactional and triggered messaging; TCPA compliance, preference center strategy.
• Partner with the technology organization to lead our Customer Data Platform strategy: identity resolution, C360 event and profile unification, audience building, and activation to downstream channels.
• Partner with Digital Marketing to build, enable and operate the advertising technology stack, including audience syndication, retargeting, and the data flows that power paid media and demand generation programs.
• Partner with Product and Tech orgs to enable and utilize our data foundations (eventing, signals, and attributes) to power our orchestration engines (CDP), and activation platforms (DSPs, Salesforce Marketing Cloud, Twilio SendGrid, and others).

Drive AI adoption at scale

• Activate high-value AI use cases, such as predictive scoring, audience modeling, generative content workflows, send-time and next-best-action optimization, and automation of manual operations.
• Move ideas from pilot to production with clear success metrics, governance, and training so adoption sticks across teams.
• Partner with business, legal and compliance teams to ensure adherence to responsible-AI practices covering data privacy, brand safety, and human review.

Enable Product and Lifecycle Marketing teams

• Partner with Product and Lifecycle Marketing leaders to execute performant and scalable campaign builds, testing, and reporting.
• Create scalable templates and playbooks to enable the business and marketing teams to execute efficiently based on ever-shifting demand
• Partner with data science, data engineering, and analytics teams to build and enable experimentation frameworks and reporting to drive strong outcomes and demonstrate efficacy.

Build Operational Excellence

• Design scalable processes for lead management and nurture, lifecycle and education stages, campaign operations, and reporting/analytics
• Own data quality, governance, and compliance (CAN-SPAM, CCPA, TCPA, consent and preference management).

Lead, mentor and enable your team for evolution and success