Marketing Coordinator

Job Description

Job Description

Description:

The Marketing Coordinator will support all aspects of the marketing team by executing and managing initiatives that drive brand awareness, lead generation, and revenue growth. This role will build and support parallel marketing initiatives, content development, blog writing, minor website content updates, social media campaigns, event management, outreach for reviews, and performance analytics. The ideal candidate is detail-oriented, creative, data-driven, and comfortable working in a fast-paced environment.

Key Responsibilities

• Support the development and execution of integrated marketing campaigns across digital channels.
• Support the development of content for microsites and landing pages to support specific campaigns and business initiatives.
• Assist in editing and optimizing website content, blog posts, and other digital assets to align with marketing strategy and SEO/GEO best practices.
• Manage organic and paid social campaigns across platforms to increase engagement, traffic, or MQL and brand visibility.
• Collaborate cross-functionally with multiple departments and ensure marketing materials align with company objectives.
• Monitor, analyze, and report on select campaign performance using analytics tools; provide insights and recommendations for optimization.
• Assist with email marketing campaigns, automation workflows, and database segmentation.
• Own the marketing content schedule while generating new assets from video, drone flights, and images from installs.
• Ensure brand consistency across all marketing channels and materials.
• Coordinate with sales on the overall process and scheduling of events, driving awareness for events, referrals, and developing assets and resources for specific events.
• Actively reach out to customers for positive reviews and testimonials to both utilize for marketing assets and to increase overall ratings.
• Support additional marketing initiatives as needed to drive growth, efficiency, and overall marketing goals.

• Bachelor’s degree in marketing, Communications, Business, or related field preferred.
• 2+ years of experience in marketing or a related role.
• Experience editing content for website pages and managing website content (CMS experience required).
• Strong writing and editing skills with a willingness to learn SEO best practices and GEO best practices.
• Familiarity with social media management tools and analytics platforms (Meta, X, Tiktok, Reddit, Google Analytics, CRM systems, marketing automation tools, etc.).
• An analytical mindset with the ability to translate data into actionable insights.
• Request reviews, gather testimonials, identify advocates, and encourage referrals.
• Strong organizational skills and ability to manage multiple projects simultaneously.
• Proactive, collaborative, and solution-oriented approach.
• Familiarity or a willingness to learn the Adobe Creative Suite programs.