Digital Marketing and Web Specialist

Work for Indiana

Begin a fulfilling career with the State of Indiana by joining one of the largest employers in the state, offering a range of opportunities across 60+ agencies. At the state, you'll find competitive compensation, a robust benefits package and a commitment to work-life balance. Most importantly, you'll have the chance to make a real and measurable impact on the lives of Hoosiers across Indiana.

About the Bureau of Motor Vehicles (BMV):

The Bureau of Motor Vehicles delivers exceptional, customer focused services built on choice, innovation, and genuine care. We strive to be a trusted partner to every Hoosier by investing in our people, fostering growth, and developing future leaders who drive excellence and a strong culture of service.

Role Overview:  

The Indiana Bureau of Motor Vehicles is seeking a Web and Digital Marketing Specialist to help manage and support the BMV’s digital presence across external and internal facing web platforms. This role is responsible for maintaining accurate, engaging, and search-optimized content while supporting web updates, email and digital marketing, analytics reporting, and internal communications initiatives.

This position is well-suited for someone who is comfortable working across multiple digital tools, managing detailed content workflows, troubleshooting issues, and supporting both internal teams and external partners.

Salary:

The salary for this position traditionally starts at $61,022.00 but may be commensurate with education and work experience. Use our to view the total compensation package.

A Day in the Life:

The essential functions of this role are:  

• Manage and maintain BMV’s web presence on the agency web page, internal Microsoft Sharepoint sites, and other associated digital platforms.
• Create, edit, and maintain webpages, landing pages, forms, listings, and other digital content across CMS and CRM platforms, including dotCMS.
• Make basic HTML, CSS, and JavaScript updates to support page layouts, content presentation, embeds, tracking needs, and user experience improvements.
• Keep website content accurate, up to date, accessible, and aligned with BMV priorities.
• Troubleshoot website, CMS, CRM, form, listing, and partner portal issues as needed.
• Maintain the BMV’s email marketing initiatives using Salesforce Marketing Cloud.
• Support other public-facing communications efforts including using Adobe Creative Suite to develop social media content and other customer-facing multimedia content.
• Assist and maintain internal communications initiatives
• Assist in analyzing business processes and workflows to determine how applications can be optimized to meet BMV goals
• Assist in coordinating tasks, managing timelines, and ensuring project deliverables are met.
• Provide technical support for application systems, including diagnosing and resolving issues.
• Represent the BMV on the IN.gov Advisory Council.

The job description is not designed to cover or contain a comprehensive list of activities, duties, or responsibilities that are required of the employee. Other duties, responsibilities, and activities may change or be assigned at any time.

This position is exempt from overtime compensation for additional work hours that may be required to complete essential functions or other assigned work. Exempt employees may work more than 75 hours in a pay period without additional compensation and must report a minimum of 75 hours per pay period of work hours and/or paid leave taken to receive their base biweekly salary.

What You'll Need for Success:

Credentials:

• Bachelor’s degree in a related field and two (2) years of relevant professional experience in website management, digital media, content management, marketing, communications, or a related role.

Additional qualifications:

• Experience creating, editing, and managing digital content.
• Experience working in CMS platforms, CRM systems, or similar digital content tools.
• Familiarity with HTML, CSS, and JavaScript for basic website updates and troubleshooting.
• Familiarity with Adobe Creative Suite.
• Familiarity with SEO best practices and an understanding of how content structure supports search visibility.
• Familiarity with Microsoft SharePoint website design.
• Experience using analytics or reporting tools to evaluate digital performance.
• Strong attention to detail and ability to manage multiple content workflows.
• Comfortable learning new digital tools and adapting to platform-specific workflows.
• Strong writing, editing, communication, and organizational skills.
• Ability to perform essential functions with or without reasonable accommodation.

A degree is not required. However, at least 2-4 years of experience applying the outlined knowledge, skills, and abilities in a similar role may be considered.

Supervisory Responsibilities/Direct Reports:

This role may be utilized in a supervisory capacity based on agency needs.

Benefits of Employment with the State of Indiana:

The State of Indiana offers a comprehensive benefits package for full-time employees that includes: 

• Three (3) medical plan options (including RX coverage) as well as vision and dental plans
• Wellness Rewards Program: Complete wellness activities to earn gift card rewards
• Health savings account, which includes bi-weekly state contribution
• Deferred compensation 457(b) account (similar to 401(k) plan) with employer match
• Two (2) fully-funded pension plan options
• A robust, comprehensive program of leave policies covering a variety of employee needs, including but not limited to:
  • 150 hours of paid New Parent Leave and up to eight weeks of paid Childbirth Recovery Leave for eligible mothers
  • Up to 15 hours of paid community service leave
  • Combined 180 hours of paid vacation, personal, and sick leave time off
  • 12 paid holidays, 14 in election years
• Education Reimbursement Program
• Group life insurance
• Referral Bonus program
• Employee assistance program that allows for covered behavioral health visits
• Qualified employer for the Public Service Loan Forgiveness Program
• Free Parking for most positions
• Free LinkedIn Learning access

   

Equal Employment Opportunity:

The State of Indiana is an Equal Opportunity Employer and is committed to recruiting, selecting, developing, and promoting employees based on individual ability and job performance. Reasonable accommodations may be available to enable individuals with disabilities to complete the application and interview process as well as perform the essential functions of a role. If you require reasonable accommodations to complete this application, you can request assistance by contacting the Indiana State Personnel Department at View email address on us.fitly.work .