Content Marketing Specialist

What You Can Expect As a Content Marketing Specialist, you will own the creation, coordination, and optimization of content programs that connect Zoom's brand with the audiences that matter most, with SEO and AEO at the core of everything you build. In this role, you will develop content that ranks in traditional search and surfaces in AI-generated answers, applying on-page SEO best practices, structured content frameworks, and AI-driven workflows to work smarter and faster without sacrificing quality. You will own the end-to-end blog publishing process and build repeatable repurposing frameworks that extend the reach and lifespan of every content asset across channels and formats. Working closely with product marketing, content, and demand generation teams, you will ensure messaging is clear, consistent, and reaching the right audiences through the right channels. About the Team We are a high-impact, cross‑functional content team focused on connecting brand engagement to business growth across the full Zoom portfolio. We bring together partnerships, Tier1 events, social media, and advertising into one cohesive strategy designed to drive awareness, adoption, and pipeline. Our work spans the full funnel, and we stay relentlessly focused on outcomes and measurable business impact. Responsibilities Develop and execute SEO and AEO content strategies, applying on-page best practices including meta optimization, internal linking, header structure, schema markup guidance, and content freshness to drive organic and AI engine visibility. Own the end-to-end blog publishing process, from drafting and editing through CMS upload, formatting, and scheduling, ensuring all content is optimized for search and AI discovery from the start. Transform long‑form content, including blogs, webinars, and reports, into derivative formats such as short‑form video clips, social snippets, email copy, infographics, and audiograms for multi‑channel distribution. Build repeatable content repurposing frameworks that maximize the reach and lifespan of every asset across channels, partnering with video and creative teams to extract high‑value moments from recorded sessions. Integrate AI tools into daily content workflows for drafting, editing, repurposing, competitive analysis, and performance forecasting, continuously evaluating new AI automations to improve content quality and speed. Partner with product marketing managers, content, web, and demand generation teams to keep content programs on track, delivered on time, and aligned with campaign timelines and organizational goals. Brief and manage creative projects with external agencies, coordinating across internal stakeholders and external partners with strong organizational discipline. What We're Looking For 2+ years of experience in content marketing, SEO, digital marketing, or a related role. Demonstrated SEO expertise including hands‑on experience with keyword research, on‑page optimization, technical SEO fundamentals, and content strategy for organic growth. AEO awareness and understanding of how AI‑powered search engines surface content, with experience or strong interest in optimizing for AI‑generated answers and citations. Practical experience using AI‑driven tools for content creation, optimization, and workflow automation. Advanced written and verbal communication skills with a clear eye for clarity, tone, and search‑friendly content structure. Ability to manage multiple projects and deadlines simultaneously with a sense of urgency and strong organizational discipline. Creative, collaborative, and proactive mindset with a genuine eagerness to learn in a fast‑moving environment. Salary Range or On Target Earnings: Minimum: $65,400.00 Maximum: $158,700.00 In addition to the base salary and/or OTE listed Zoom has a Total Direct Compensation philosophy that takes into consideration; base salary, bonus and equity value. Note: Starting pay will be based on a number of factors and commensurate with qualifications & experience. We also have a location based compensation structure; there may be a different range for candidates in this and other locations Ways of Working Our structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In‑Person is indicated in the job description/posting. Benefits As part of our award‑winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work‑life balance; and contribute to their community in meaningful ways. Click Learn ( for more information. About Us Zoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars.We’re problem‑solvers, working at a fast pace to design solutions with our customers and users in mind. Find room to grow with opportunities to stretch your skills and advance your career in a collaborative, growth‑focused environment. Our Commitment At Zoom, we believe great work happens when people feel supported and empowered. We’re committed to fair hiring practices that ensure every candidate is evaluated based on skills, experience, and potential. If you require an accommodation during the hiring process, let us know—we’re here to support you at every step. If you need assistance navigating the interview process due to a medical disability, please submit an Accommodations Request Form ( and someone from our team will reach out soon. This form is solely for applicants who require an accommodation due to a qualifying medical disability. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed. Our interviews are supported by BrightHire, a tool that helps us create a consistent and thoughtful interview experience and may include recordings. Please refer to our candidate privacy statement ( for more information of how we use your data. #LI-Remote We believe that the unique contributions of all Zoomies is the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. Zoom is proud to be an equal opportunity workplace and is an affirmative action employer. All your information will be kept confidential according to EEO guidelines #J-18808-Ljbffr