Social Content Specialist

Social Content Specialist

This role is ideal for someone who lives and breathes social media, has a sharp eye for design and video editing, and thrives in a fast-paced, collaborative environment. You'll be responsible for producing engaging, platform-native content (videography, photography, and graphic design), while also supporting the sourcing of user-generated, employee-generated, and partner-produced content. Your work will directly influence how consumers experience and engage with our brands, helping to build community and drive cultural relevance.

Key Responsibilities

• Content Creation (90%)
• Develop thumb-stopping content for platforms like Instagram, TikTok, and Facebook.
• Shoot original videos, take photos, and design static graphics aligned with brand guidelines and current trends.
• Collaborate with internal teams and agency partners to ensure content aligns with brand strategy and campaign goals.
• Stay ahead of social trends, platform updates, and emerging formats to inform content strategy.
• Participate in all stages of content creation from ideation to execution.
• Review performance data regularly to assess and optimize content effectiveness.
• Expected to appear on camera within produced content.
• Content Coordination (10%)
• Discover, source, and manage content banks of UGC, EGC, and partner-produced assets.
• Support creative briefing, development, and production of externally sourced content.

Qualifications

• 2+ years of experience in social media content creation.
• Strong graphic design, videography, photography, and video editing skills (Adobe Creative Suite, Canva, CapCut, etc.).
• Portfolio showcasing standout social content and creative impact is required.
• Deep understanding of social media platforms, trends, and best practices.
• Experience with social media management tools (Sprinklr preferred).
• Excellent copywriting and communication skills.
• Bachelor's degree in marketing, communications, design, or related field preferred.
• Bilingual in Spanish is a plus.
• Experience in community management and/or agency background is a bonus.
• Consumer Packaged Goods (CPG) experience is highly desirable.
• Candidates with a visible personal social presence (e.g., Instagram or TikTok, YouTube) are preferred.